Director, Marketing and Communications Campus Services

Position Objective

Case Western Reserve's University Marketing and Communications (UMC) team seeks an experienced, strategic leader to become the marketing and communications director for the departments within Campus Services (including the Milton and Tamar Maltz Performing Arts Center, Tinkham Veale University Center, Dining Services, University Bookstore, The Office of Real Estate, One to One Fitness and Parking/Shuttle services). The director will be tasked with increasing the visibility and enhancing the overall reputation of the Campus Services departments through the creation and implementation of overarching and unit-specific marketing and communications strategies.

As a pivotal connector, the director will bridge our university community, external partners and the broader public, shaping how they interact with Case Western Reserve. Working with a high degree of independence, and in collaboration with the senior executive director of marketing and communications and vice president for campus services, the director will coordinate the resources and budget needed to service projects, track performance and adjust course based on outcomes to help Campus Services and its units increase revenue, improve brand awareness, increase utilization of services, and improve efficiencies and use of resources.

Deeply understand and intuit the client(s) needs and develop targeted digital campaigns, high‑profile events and strategic partnerships to meet their objectives. Work with Campus Services leaders to understand these needs, then, working with a high degree of independence, lead the development and execution of holistic, integrated marketing and communications plans for priority departments within Campus Services (including the Milton and Tamar Maltz Performing Arts Center, Tinkham Veale University Center, Dining Services, University Bookstore, The Office of Real Estate, One to One Fitness, Parking/Shuttle services, Spartie Mart and Michelson & Morley restaurant).

Work with Campus Services leadership to prioritize projects based on the division's strategic plan. Collaborate with teams in UMC and Campus Services to execute on all initiatives, monitoring outcomes and adjusting tactics as needed. Projects include but are not limited to: branding, marketing strategy, market research, advertising, social media and communications. (35%)

• Serve as a trusted resource and strategic advisor for leadership, developing strong relationships and a thorough understanding of best practices. Think strategically about the needs of the division's many audiences and make recommendations aligned to their goals. (30%)
• Lead collaboration between teams within Campus Services and UMC (creative, web, marketing, etc.) to ensure all projects (web updates, organic/paid social, event communications, etc.) are executed on time and support units' strategic objectives. Work closely with team leaders across both Campus Services and UMC to assign projects and allocate resources, promoting seamless collaboration and mutual support with consideration for UMC's best practices, workloads and priorities.
  
  (20%)
• Oversee marketing operations, ensuring timelines and budgets are met. Manage content production and evaluate the effectiveness of marketing initiatives, employing both traditional and digital methods. Build systems, reports and presentations to measure results, convey impact to internal and external stakeholders, and identify opportunities for improvement. (15%)

Perform other duties as assigned. (