Integrated Community Marketing Manager

Description

Base Pay Range: $64,925 - $81,156

bonus Eligibility: 4%

As unapologetic promoters of Cleveland, the Destination Cleveland team works every day to attract visitors, inspiring both visitors and locals alike to explore and connect people to experiences that illustrate Cleveland’s diversity, creativity and contagious passion. We’re in the business of equitably growing the region’s economy through travel and tourism while also cultivating a passion for Greater Cleveland. As the only organization charged with marketing Cleveland outside of the region, we never stop talking about it inside and out.

We roll up our sleeves and get the job done for The Land. We’re a group of expectation-exceeding, fun-loving, innovative professionals.

• Assist in the cross-functional implementation of Destination Cleveland’s B2C local marketing plan including coordinated advertising, media buying, PR/Communications, brand activations, online and offline content and social media; all should be handled in collaboration with the local stakeholder audience owners (hospitality/corporate partners, economic development organizations, etc.).
• Serve as the primary marketing liaison for the B2B audience managers to support and develop marketing materials/solutions/communications strategies for initiatives related to local marketing efforts, resident/community/employee activations, partnerships and general community affairs.
• Assist senior director of leisure, local & institutional marketing to develop and execute a fully integrated, resident-facing marketing strategy that represents the communities we serve while championing a sense of belonging throughout all local marketing work.
• Recruit, manage and assist in programming/marketing efforts for Destination Cleveland’s Local Advocate Group, connecting residents to experiences that encourage them to invite friends and family to Cleveland.
• Work across all departments to identify opportunities to partner with external organizations/causes that support Destination Cleveland’s actions to ensure equitable and inclusive growth of the travel and tourism industry.
• Work with the director of insights and analytics to understand and apply relevant data to develop an effective and differentiated marketing plan, including objectives, strategies, tactics and outcome metrics based on understanding of the market and its opportunities, target audiences and organizational goals/strategic plan.
• Work with the owners of local audience/networks to develop and foster relationships with travel and tourism industry experts, civic organizations, major attractions and hospitality partners across all sectors.
• Perform other duties as assigned by the chief marketing officer and senior director of leisure, local & institutional marketing. Goals and responsibilities are subject to change based on the current and future needs of Destination Cleveland.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree from an accredited institution in business, marketing, communications or related field.
• Minimum 5-7 years’ experience in business or integrated consumer marketing; agency/integrated marketing experience preferred.
• Experience managing or working with marketing agencies, graphic and website designers, printers and related marketing/advertising vendors.
• Considers a sense of belonging an integral part of all facets of work.
• Ability and confidence to be an influential peer to manage competing priorities among various channels, teams and work streams. Experience with research and business analytics is a plus.
• Familiarity with AI-assisted marketing tools (e.g., ChatGPT, Co-Pilot, Canva Magic Studio, Grammarly or analytics dashboards). Curiosity and comfort experimenting with new technologies, including generative AI…