Enrollment Marketing Specialist

POSITION OBJECTIVE

The Enrollment Marketing Specialist advances Case Western Reserve University's mission by effectively promoting its breadth of graduate and professional programs. This individual plays a key role in developing and executing multichannel marketing campaigns that drive awareness, engagement, and enrollment. The specialist will be responsible for planning, writing, designing, testing, and deploying compelling, visually appealing, user‑friendly, and brand‑aligned email campaigns. These campaigns will target prospective graduate and professional students throughout the enrollment funnel.

Beyond email, the Enrollment Marketing Specialist will collaborate closely with colleagues across enrollment management, academic units, and the central communications office to contribute to integrated marketing strategies. This may include contributing to digital advertising content, analyzing data to make informed decisions, event promotion materials and CRM‑based outreach.

• Work collaboratively as part of a cross‑functional team to plan and create email content. Work directly with graduate and professional recruitment teams across the university to understand their audiences and needs. Then, using HTML, liquid markup and querying, build email and SMS communications in university’s CRM (Slate) that help achieve goals. Using the CRM, build and send emails for other departments/teams to help them reach their goals of communicating both internally and externally.
  
  Collaborate with cross‑functional teams to support and contribute to integrated marketing strategies. This includes developing content and reports for digital advertising, event promotions, and CRM‑based outreach communications. (60%)
• Coordinate email schedules for graduate/professional recruitment emails to send at optimal timing based on data, as well as ensuring audience recipient lists do not overlap. Responsible for use of project‑management software to keep email projects on track. (10%)
• Present edited copy and draft designs to clients and articulate clear rationale for editing and design choices and how they support functionality, usability and email accessibility standards. Adjust and adapt emails to respond to data provided through analytics, user feedback and other information regarding user experiences. (10%)
• Assist in creating and administering ongoing campaigns for subject line testing, format testing and message testing. Work with the data in Slate to measure, understand and ensure inbox placement. Develop and communicate best practices documentation for internal distribution and training. Manage photo library in Slate. (10%)
• Assist the graduate enrollment marketing team in creating/revising email drip campaigns to support the various recruitment efforts including but not limited to prospecting, inquiry to submit, application status, and after admission. (10%)

Perform other duties as assigned. (