Content & Social Media Manager

University Circle is one of the largest employment drivers in the state of Ohio. With strong anchor institutions and an abundance of arts & cultural, non-profit, as well as private sector and small businesses, there may be an opportunity waiting for you here in University Circle.

Content & Social Media Manager
University Circle Inc. (UCI)
Cleveland, OH

Reports to: Chief Marketing and Experience Officer
Salary: $50,000-$60,000
Status: Full time – Exempt
Location: In person with 20% remote option

About UCI
University Circle Inc. (UCI) is a nonprofit organization that exists as the connective tissue between our district’s stakeholders, residents, and neighbors. We convene, collaborate, curate, and nurture. We believe that University Circle is a world-class neighborhood, with an obligation to create opportunities for health and vibrancy within this district and for our surrounding neighborhoods. While we are charged with managing the place itself, we are responsible for creating a sense of belonging that extends beyond our formal boundaries.

Our organizational values are Collaboration, Community, Character.

Position Summary

The Content & Social Media Manager owns University Circle’s day-to-day social media and content presence, with a strong emphasis on photo and video creation, social media engagement, influencer collaboration, and content distribution across platforms. This role ensures the district’s channels are current, compelling, and human, while supporting long-term brand growth.

This is a hands-on role for someone who enjoys creating and capturing content and who works well in a collaborative, relationship-driven environment.

Key Responsibilities

Content Capture, Creation, and Management

• Capture high-quality photos and short-form video throughout the district, including events, public spaces, partner institutions, seasonal moments, and everyday activity.
• Edit photo and video content for social platforms using mobile and desktop tools.
• Create on-brand graphics and short-form videos using Canva and similar tools.
• Maintain a current, well-organized content library of graphics, photos, and videos.
• Work with Director of Marketing & Experiences to coordinate freelance photographers, videographers, and drone operators for larger or specialized shoots

Social Media Strategy and Operations

• Work with the Chief Marketing & Experience Officer and the Director of Marketing & Experience to develop content calendars across all platforms.
• Own daily posting, scheduling, and content flow across all platforms with sensitivity to timing, tone, and audience
• Monitor performance and adjust content based on platform insights

Social Media Engagement and Channel Stewardship

• Monitor comments, DMs, and mentions across platforms
• Respond appropriately and escape sensitive issues when needed
• Actively engage with partner institutions, artists, performers, influencers, and community members on all platforms
• Source, request, and reshare user-generated content to keep channels current and participatory

Influencer and Creator Marketing

• Help develop and manage an influencer and creator strategy aligned with the University Circle brand
• Identify local and regional creators who align with district audiences
• Coordinate outreach, content expectations, approvals, and reposting
• Track performance and learnings to refine future collaborations

Email & Content Distribution

• Own production and distribution of select marketing emails
• Compile content, format layouts, manage visuals, links, and basic copy within existing email platforms, currently Hub Spot
• Coordinate with external teams to gather timely and accurate information
• Support future transitions to automated or website-driven email workflows as systems evolve

Qualifications

• Bachelor’s degree in marketing, business, graphic design, or a related field is required.
• 2+ years of experience in social media, content creation, or marketing
• Strong portfolio demonstrating social-first content and short-form video. Examples of photos and videos you directly captured are required.
• Proficiency in Canva and a working familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) or similar tools
• Experience using…