Marketing Director

This role provides strategic leadership and operational oversight of Nexus Engineering Group’s marketing and communications function. This role translates business strategy into actionable, insight-driven marketing plans that support growth, brand positioning, client engagement, recruiting, and sales enablement.

This role brings strong exposure across content and SEO, social media, client marketing and sales support, PR, events, and paid media, ensuring Nexus’ marketing efforts are cohesive, measurable, and aligned with business priorities. This position partners closely with firm leadership, Market Sector Leaders (MSLs), and cross‑functional teams to deliver high‑impact marketing outcomes.

This role provides oversight and hands‑on leadership across the following areas:

• Branding
• Content and SEO marketing
• Social media marketing
• Client marketing and sales support (pitches, brochures, client‑specific materials)
• Public relations and thought leadership
• Trade shows, conferences, and industry events
• Paid media and campaign amplification

Previously, this role was co‑housed with business strategy and analytics. As the firm establishes marketing as a standalone function, the successful candidate will play a key role in building foundational operations, including workflows, processes, standards, reporting, and core internal relationships.

• Marketing Strategy & Content Leadership
  • Lead execution of the annual marketing operating plan (AOP) and support budget adherence.
  • Lead the development and execution of integrated marketing strategies aligned to key audiences and business objectives.
  • Translate business priorities into clear, actionable marketing plans and campaigns.
  • Conduct client and competitor research to inform strategy, positioning, and messaging.
  • Define content themes, messaging frameworks, positioning, and SEO/web strategy.
  • Ensure consistency and quality across all content and channels.
• Campaign & Channel Management
  • Oversee planning, execution, and optimization of marketing campaigns across digital, social, PR, and paid media.
  • Ensure campaigns align with brand standards, strategic objectives, and performance goals.
  • Oversee social media and web content strategy, ensuring consistent voice, message, and visual identity and strong SEO performance.
• Client Marketing, Sales Support & Proposals
  • Lead development of client‑specific marketing and sales support materials, including pitch decks, brochures, case studies, and supporting collateral.
  • Support pursuits and major proposal efforts by providing strategic guidance on positioning, messaging, and presentation quality.
  • Lead marketing participation in relevant conferences and trade shows, including development of supporting materials.
• Performance Measurement & Marketing Insights
  • Own marketing KPIs, measurement, and reporting across channels.
  • Analyze performance data and translate insights into actionable recommendations.
  • Apply analytics to support both short‑term optimization and long‑term marketing decision‑making.
  • Continuously improve marketing effectiveness, prioritization, and processes through data‑driven insight.
• Team Leadership, Agency Collaboration, & Cross Functional Alignment
  • Provide direction, mentorship, and feedback to internal marketing team members. Ensure team members are being developed.
  • Guide and review the work of the Marketing Coordinator to ensure quality, consistency, and alignment with objectives.
  • Manage relationships with external agencies, including briefings, reviews, approvals, and performance management.
  • Partner with HR, Business Development, MSLs, Project Delivery, and other teams to align marketing initiatives with business goals.

• Marketing efforts are clearly aligned to business priorities and deliver measurable impact.
• Content, campaigns, and client materials are strategic, polished, and consistent with Nexus branding.
• Marketing is viewed as a strong partner in supporting talent acquisition and client pursuits, proposals, and business development.
• Data and insights actively guide decisions and resource allocation.

• Marketing Operations & Function Building: De…