Director - Global B2C Product Marketing

Job Summary

JOB DESCRIPTION – Director - Global B2C Product Marketing

Location: Arizona, Florida, Georgia, Ohio, Texas

Division: Ticketmaster, Global/NA Marketing (spanning LA, New York and London)

Line Manager: SVP, Fan Product Marketing, Brand & Content (based in London)

Contract

Terms:

Full time with potential travel

We are looking for a Director to join our Global B2C Product Marketing team, with solid experience in developing value propositions, driving product development and creating consumer facing product marketing campaigns that demonstrably move the needle on awareness and adoption. This role is central to developing our fan facing marketing collateral for multiple touchpoints, products and business divisions across our global network of 33 markets, with a strong focus on North America.

The successful candidate will support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels. Working closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging, ensuring that our range of product marketing campaigns work cohesively together rather than competing with one another.

You will need to understand the complexity of our product offerings and be able to distinguish points of differentiation from competitors from parity features. Working with Research and Strategy teams, you will be able to identify what will resonate with fans, make strategic recommendations that drive our product roadmap and craft creative messaging that distils complex and multi faceted products into simple and effective fan experiences.

You will have superb communication skills and have proven capacity presenting to executive level stakeholders. Constantly striving to improve our fan experience across different parts of the ticketing journey, you will be expected to create strategic recommendations rooted in insight and data that drive key business OKRs. You will maintain regular and effective communications with a large network of key senior stakeholders around the company;

our product leads, the Global Executive Team and Global President of Ticketmaster, as well as key business leads across our global divisions (Marketplace, Ancillaries, Music, Resale, Account Security and more).

You will be reporting into a line manager based in London, and work with a truly global team across different time zones. You will need to be independent, motivated, and able to navigate a complex and fluid environment where priorities may shift.

You will be expected to produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video. You will acutely understand the importance of brand consistency, by working within our brand guidelines framework both in terms of design and tone of voice. You will also need to have experience of briefing paid media teams with both large and small budgets.

The role will be varied and will involve managing a range of marketing campaigns and digital projects for several different product suites. The ability to juggle numerous projects for different teams and markets, understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital.

You are an established and effective B2C product marketer, who can develop simplified narratives and strategies for complex products, someone who is hyper-organized and excels working cross-functionally with designers, product managers, customer service, PR, research and strategy teams to help define go to market strategies and campaigns that put fans first. In turn, you will be rewarded with reaching up to 100 million+ fans with your campaigns, collaborate and learn from incredible co-workers, and enjoy a great and supportive working environment.

• Reporting into SVP Fan Product Marketing, Brand & Content, and working in lockstep with the…