Marketing Manager - Hotel Cleveland, Autograph Collection

24 Public Square, Cleveland, OH 44113, USA

Posted Friday, March 6, 2026 at 6:00 AM

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

• Administration:
  • Serve on property leadership team.
  • Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
  • Manage property marketing budget.
  • Report on overall marketing efforts routinely.
  • Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
  • Serve as point of contact for photo shoots.
  • Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
  • Ideate guest experiences alongside operations team.
  • Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Social Media:
  • Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
  • Develop and execute plan to grow online presence of each brand’s channel.
  • Champion social media marketing and day-to-day activities including:
    • Create high-quality content calendars that connect with followers to take action.
    • Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
    • Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
    • Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
  • Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
  • Analyze social media KPIs and adjust game plan as needed.
  • Stay up to date on trends in social media tools, applications, channels, design and strategy.
  • Capture quality photography and video content for social media.
• Digital Marketing:
  • Maintain online digital presence through upkeep of imagery, business information, etc.
  • Respond to online reviews as needed.
  • Create and deploy newsletters routinely.
  • Assist in distributing outlet menus online.
  • Conduct online audit routinely to ensure online information is up to date.
  • Develop and execute social media paid campaigns maximizing ROI.
  • Develop and manage paid advertising campaigns.
• Local Marketing:
  • Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
  • Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
• External Partnerships:
  • Cultivate and increase local partnerships through events, sponsor ships, giveaways, etc.
  • Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
  • Lead and coordinate efforts for public relations.
  • Leverage available brand affiliated marketing support resources.