Communications Lead Senior - Technology

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Communications Lead Senior within PNC’s Marketing and Communications team, you will guide and deliver external content and communications that position PNC Technology as a key driver of business growth and a cornerstone of PNC’s Brilliantly Boring brand.

This role requires a savvy strategist and trusted advisor with broad communications expertise and strong executive presence. The Communications Lead Sr. partners closely with business leadership, leveraging data‑driven insights and marketplace analysis to influence outcomes and shape the organization’s narrative. This leader orchestrates complex communications initiatives, manages key partnerships, and ensures alignment, clarity, and accuracy of messages across all channels and audiences.

The role proactively identifies strategic opportunities, develops and influences communication strategies, and coordinates activities with agencies, third parties, and internal business partners. The Communications Lead Sr. demonstrates a strong understanding of topics, programs, and initiatives across multiple areas of focus, serving as a trusted advisor to the organization and engaging other parts of the business to support the overall strategy.

• Demonstrates strong influencing skills and excels in client relationship management, collaborating effectively across teams while navigating organizational dynamics with savvy and professionalism.
• Develops and executes strategic plans, applying strong problem‑solving abilities, business acumen, and effective prioritization to manage multiple initiatives and deliver measurable outcomes.
• Provides broad and deep subject‑matter expertise to guide decision‑making, support cross‑functional partners, and ensure high‑quality execution.
• Delivers effective communications across organizational channels, including copywriting, editing, media relations, external channel management, and storytelling, ensuring clarity, consistency, and engagement with diverse audiences.

• Establishes the strategic direction for communications while providing leadership and guidance on key initiatives, content/channels, and the prioritization of work on the team.
• Effectively partners with business leadership teams to develop communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Leverages data‑driven insights to provide strategic guidance to business leadership, influencing outcomes and decisions to best support the business strategy. Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

• Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Preferred

Skills:

Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning.

Competencies: Business Acumen, Collaborating,…