Marketing Lead - Corporate & Institutional Banking

Position Overview

We are seeking a highly motivated and experienced B2B Institutional Marketing professional to lead segment marketing strategy for Corporate & Institutional Banking (C&I) within PNC’s Marketing organization. The role supports the development and execution of integrated, multi‑channel strategic marketing plans and drives measurable business impact.

• Develop value proposition for segment and sub‑segments, incorporating key messages for relevant products
• Work with market research to identify audience insights, mindset, personas and decision‑makers, and develop journey maps
• Partner with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Create acquisition and retention campaigns and develop content strategy, including thought leadership for target segments and sub‑segments
• Maintain prospect experience on  and update line‑of‑business content
• Collaborate with digital, social and paid media teams to execute paid search, SEO, paid social and paid media initiatives
• Lead agency management and coordination, and establish and manage the marketing budget
• Coordinate with legal, compliance, finance, risk and other key partners for all activities
• Formulate plans that acquire, grow and retain customers in support of product lifecycle and line‑of‑business goals
• Translate desired business outcomes into marketing strategy and execute marketing programs or initiatives (advertising, sales content, internal communications)
• Coordinate and influence complex, multi‑functional program teams and ensure data is synthesized for business intelligence
• Influence budget decisions while ensuring operating activities are optimized and delivered within the established framework
• Act as a point of contact with product and digital teams to coordinate strategy and development

• 5+ years of industry‑relevant experience in B2B Institutional Marketing or related field
• University/college degree (or equivalent combination of education, certification, and experience)
• Strong knowledge of digital marketing, content marketing, paid media, and campaign management
• Experience developing value propositions, target segments and comprehensive marketing strategies
• Proficiency in using market research, audience insights, personas and journey mapping
• Strong analytical skills with ability to synthesize data into actionable insights
• Excellent communication, stakeholder management and cross‑functional collaboration skills
• Experience managing budgets and coordinating with legal, compliance, finance, risk teams
• Knowledge of Corporate & Institutional Banking (C&I) is highly desired

• Medical, prescription drug, dental and vision coverage, including Health Savings Account feature
• Employee and dependent life insurance
• Short‑ and long‑term disability protection
• 401(k) with company match, pension, and stock purchase plans
• Dependent care reimbursement and backup child/elder care options
• Adoption, surrogacy and doula reimbursement
• Educational assistance and select fully paid programs
• Robust wellness program with financial incentives
• Paid time off: maternity/parental leave, paid holidays (up to 11 per year), occasional absence days, vacation days (15–25 per year)

Base salary range: $65,000–$149,500, incentive eligible based on company and individual performance.

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other protected categories. This position is subject to FDIA Section 19 and SAFE Act/FINRA requirements.