Marketing Manager

• The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration.
• This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals.
• You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication.
• Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
• Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
• Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.
• Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
• Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
• Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content.
• Coordinate co‑branded content, training materials, and partner enablement assets.
• Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution.

• 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
• Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution.
• Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.

Demonstrates expertise in driving growth through strategic leadership in affiliate, aggregator, and channel marketing, with a strong focus on performance marketing and multi‑channel campaign execution. Capable of building and nurturing partner relationships while optimizing marketing initiatives to achieve revenue goals.

• Digital Marketing
• Affiliate Marketing
• Performance Marketing
• Analytics Tools
• Multi-Channel Campaign Execution

• Digital Marketing
• Affiliate Marketing
• Performance Marketing
• Campaign Execution
• Funnel Diagnostics
• Program Optimization
• Reporting
• Stakeholder Communication
• Partner Management
• Co-Branded Campaigns

• Cross-Functional Collaboration
• Relationship Building
• Strategic Leadership

• Channel Marketing
• Partner Ecosystems
• Digital Advertising
• Social Media
• SEO
• Web Content

• Google Analytics
• Campaign Manager
• CRM Platforms
• CMS Platforms
• Advanced Excel