Marketing Content Strategist

Job Description

As a lover of words and storytelling, the Performance Coatings Group (PCG) Content Strategist is a part of the PCG Creative Services team, the in‑house team which supports and collaborates with all industrial divisions, as well as internal shared service teams, to bring marketing concepts to life. This role operates as the lead content strategist and communications partner within the PCG Creative Services organization.

A strategic and creative position responsible for connecting customer insights, business priorities, audience needs and customer journeys to craft scalable content programs that drive commercial growth across a full funnel experience.

As a lover of words and storytelling, the Performance Coatings Group (PCG) Content Strategist is a part of the PCG Creative Services team, the in‑house team which supports and collaborates with all industrial divisions, as well as internal shared service teams, to bring marketing concepts to life. This role operates as the lead content strategist and communications partner within the PCG Creative Services organization.

This is responsible for connecting customer insights, business priorities, audience needs and customer journeys to craft scalable content programs that drive commercial growth across a full funnel experience.

Additional Details:

• This position will require up to 10% travel.
• This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
• This position is also eligible for [bonus] [commissions] [long‑term incentive compensation awards] based on performance and subject to the terms of the Company’s applicable plans.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

• Collaborate with Creative Services team and internal division teams, such as marketing communications, sales, market segment directors, product marketing, R&D, Corporate Communications, executive leadership, etc. to develop strategic content strategies aligned to customer journeys, personas, buying stages and commercial priorities.
• Lead modular content strategy and messaging framework development, translating audience insights, customer journey needs, and business objectives into personalized, scalable content experiences across channels.
• Demonstrated expertise developing and managing integrated marketing content strategies across both digital and print channels, ensuring brand consistency, audience relevance, and business impact.
• Partner cross‑functionally with marketing, sales, and product leaders to define messaging frameworks, content architectures, and customer journey strategies that build scalable content assets, balancing short‑term marketing needs with long‑term objectives around customer education, lead nurturing, digital discoverability, and sales enablement.
• Write and develop engaging and informative content that adheres to AP style and brand guidelines for various audiences within PCG divisions across more than 40 business segments.
• Content development examples:
  • Marketing materials such as brochures, sell sheets, print ads, trade show materials, taglines, banners, sales presentations and direct mail.
  • Video script development and on‑screen graphics, including technical and how‑to demonstrations and customer interviews.
  • Digital storytelling including by not limited to website content optimized for SEO/GEO/AEO, social media (organic and paid) and Marketo emails.
  • Articles, case studies, white papers and press releases.
• Serve as content and communications lead for select sales meetings and commercial initiatives, shaping narratives, executive messaging, presentation content, and supporting communications (e.g., pre‑ and post‑event messaging, sales‑facing…