Product and Content Marketing Manager

Position Overview

We have one job:
To keep American workers safe. NSA is looking for self-starters who can help support our mission. Are you ready?

• Develop and refine product value propositions and messaging frameworks that clearly articulate differentiation and market value.
• Define and maintain competitive positioning and messaging against key market competitors.
• Translate product capabilities, features, and technical attributes into clear messaging aligned with target industries, hazards, and customer use cases.
• Align with product launch strategy and commercialization efforts, ensuring coordinated go-to-market execution across teams.

• Own the content strategy and editorial governance to ensure consistency, brand alignment, and strategic messaging.
• Develop integrated content plans and campaigns aligned with product priorities, market opportunities, and revenue objectives.
• Ensure content aligns with customer journey stages and supports both demand generation and sales enablement.
• Manage the full content lifecycle including planning, development, approvals, publication, and ongoing optimization.

• Lead the creation of marketing content including product messaging, articles, case studies, application guides, videos, campaign assets, and digital content.
• Manage the development and production of content in partnership with internal creative resources and external partners.
• Ensure marketing content is optimized for multiple channels including web, social media, email campaigns, and sales enablement platforms.
• Prioritize and manage content production workflows to ensure timely delivery of marketing assets.

• Partner with Sales and Sales Operations to develop sales messaging frameworks, playbooks, and enablement materials.
• Create tools that help sales teams communicate product value effectively in competitive selling environments.
• Ensure messaging consistency across sales presentations, marketing materials, and customer-facing communications.
• Support channel partners with clear messaging and sales-ready materials.

• Develop industry and hazard-specific storytelling that positions the company as a thought leader.
• Translate product capabilities into practical problem-solution narratives relevant to priority vertical markets and customer segments.
• Support development of thought leadership content that positions the company an authority in workplace safety and protective apparel.

• Collaborate with CX, Product, and Sales teams to capture Voice of Customer insights.
• Use customer feedback and market intelligence to refine messaging, content priorities, and positioning.
• Inform product strategy with insights from market trends and customer needs.

• Lead or collaborate on the creative execution of key marketing initiatives, ensuring content is engaging and aligned with brand standards.
• Work cross-functionally with design, digital, and campaign teams to deliver high-impact marketing assets.

• Lead, coach, and develop a high-performing marketing content and creative team.
• Establish clear roles, expectations, and performance goals for team members.
• Provide ongoing coaching, feedback, and professional development opportunities.
• Foster a culture of collaboration, accountability, and customer-focused thinking.

• Other duties as assigned

On the job

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5-8+ years of experience in product marketing, content marketing, or B2B marketing.
• Demonstrated experience developing messaging frameworks, product narratives, and strategic marketing content.
• Proven ability to translate complex or technical product capabilities into clear, compelling customer value propositions.
• Strong writing, storytelling, and content strategy skills across multiple formats.
• Experience creating sales enablement and go-to-market assets.
• Ability to translate complex product capabilities into clear commercial value.
• Ability to collaborate effectively with cross-functional teams including Product Management, Sales, and Customer Experience

• Experience marketing technical or industrial products in a B2B manufacturing or industrial environment
• Experience supporting distributor-based or channel-driven sales models.
• Experience developing marketing content that supports digital discovery, SEO, and campaign execution.
• Experience managing creative teams or coordinating internal and external resources.
• Experience working in a private equity-backed or high-growth organization.

Strategic content marketing mindset, strong storytelling and messaging development capability, excellent communication and collaboration skills, strong organizational and project management ability, customer-focused decision making,…