Coordinator of Strategic Marketing and Enrollment

Job Description EAST CLEVELAND CITY SCHOOL DISTRICT Coordinator of Strategic Marketing and Enrollment

Department: Human Resources / Communications / Student Services

Reports To: Director of Teaching and Learning

The Coordinator of Strategic Marketing and Enrollment is responsible for developing and implementing innovative marketing, communications, and enrollment strategies that attract and retain students, families, and high-quality employees. This position enhances the district's visibility, strengthens community engagement, supports student enrollment growth, and promotes the district's brand through strategic storytelling, digital communications, recruitment campaigns, and stakeholder outreach.

The Coordinator serves as a key ambassador for the district, helping to position East Cleveland City Schools as a premier choice for students, families, employees, and community partners.

• Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, Human Resources, Education, or a related field required.
• Master's Degree preferred.
• Minimum of three (3) years of experience in marketing, communications, recruitment, public relations, enrollment management, or related fields.
• Experience managing social media platforms, websites, and digital marketing campaigns.
• Experience in education, public sector, nonprofit, or community engagement settings preferred.

• Knowledge of strategic marketing principles and enrollment management practices.
• Strong communication, public relations, and interpersonal skills.
• Ability to create compelling written, visual, and digital content.
• Proficiency in social media management, website content management systems, graphic design platforms, and data analytics tools.
• Ability to analyze data and make recommendations based on findings.
• Strong project management and organizational skills.
• Ability to establish and maintain effective working relationships with diverse stakeholders.
• Demonstrated commitment to customer service and stakeholder engagement.

• Increased student enrollment and retention.
• Growth in family and community engagement.
• Increased digital engagement and social media reach.
• Positive public awareness and perception of the district.
• Increased applicant pools for district employment opportunities.
• Successful execution of enrollment and marketing initiatives.
• Development of strong community partnerships and stakeholder relationships.

• Develop and implement marketing and communication strategies that support district goals and priorities.
• Manage the district's digital presence, including websites, social media platforms, email communications, and digital advertising campaigns.
• Create engaging content, including graphics, videos, newsletters, publications, press releases, and promotional materials.
• Ensure consistent branding, messaging, and visual identity across all schools, departments, and communication channels.
• Coordinate storytelling initiatives that highlight student achievement, staff excellence, academic programs, and district successes.
• Monitor communication effectiveness and recommend improvements based on engagement metrics and stakeholder feedback.

• Develop and coordinate enrollment recruitment campaigns designed to increase student enrollment and retention.
• Organize enrollment events, open houses, community outreach programs, and school showcases.
• Build relationships with prospective families and serve as a resource throughout the enrollment process.
• Analyze enrollment trends and…