Manager of Out-of-Market Media Relations

Budgeted Annual Salary: $56,000-$70,000

Annual Bonus Potential 4%

As unapologetic promoters of Cleveland, Destination Cleveland’s team works every day to attract visitors, inspire visitors and locals alike to explore and connect people to experiences that illustrate Cleveland’s diversity, creativity, and contagious passion. We’re in the business of equitably growing the region’s economy through travel and tourism while also cultivating a passion for Greater Cleveland. As the only organization charged with marketing Cleveland outside of the region, we never stop talking about the city.

We know the region inside and out. We roll up our sleeves and get the job done for The Land. We’re a group of expectation‑exceeding, fun‑loving, innovative professionals.

As a member of Destination Cleveland’s PR team, the Manager–Out-of-Market Media Relations must be a solutions‑and detail‑oriented creative thinker with a deep sense of urgency. Using their significant knowledge of/familiarity with Greater Cleveland, they will work with the Director of Out-of-Market Media Relations and contractor(s) to garner media coverage of Cleveland as a place to visit in drive‑market and national consumer media outlets.

They will assist as needed with inquiry response for the meetings & conventions and group tour markets. This individual is accountable for meeting or exceeding metric‑based goals.

• Works with Director of Out-of-Market Media Relations and contractor(s) to create, implement and evaluate strategic media relations efforts that position Cleveland as a leisure destination.
• Evaluates leisure hosted media requests for strategy alignment; elevates to Director as needed.
• Organizes and hosts all media visits, including itinerary development and coordination of visit logistics/travel arrangements. Works to maximize hosting budget resources.
• Establishes and builds relationships with key PR contacts at attractions and experiences; continually identifies and engages with new leisure‑related businesses and brand‑related subject matter experts for inclusion in leisure pitching and hosting.
• Continually adds to Cleveland tourism knowledge, including human interest stories.
• Fulfills within 24 hours materials/information requests from media.
• Works with VP of PR/Communications as needed to execute B2B and B2C media relations for the international leisure market, including itinerary development and hosting.
• Maintains log of all media outreach and inquiries in assigned verticals on agreed upon timeline.
• Serves as primary author of news releases and fact sheets for leisure PR outreach.
• Acts as lead to update media section of Thisis Cleveland, including news release uploads, In the News and fact sheet updates and other edits as needed.
• Anticipates opportunities to promote Cleveland as a destination city and proactively recommends ideas for consideration/implementation, in conjunction with or independent of marketing campaigns.
• Maintains PR b-roll and online photo libraries, working with outside resources to update b-roll as needed.
• Compiles and sends Daily News round‑up.
• Serves as lead for compilation, analysis and reporting for all earned out-of-market media metrics.
• Acts as PR team expert and lead for CRM, entering expense & in‑kind data.
• Operates as a member of the crisis communications team, assisting as requested.
• Performs other duties as assigned by the Chief Marketing Officer and VP of Communications/PR.

• 4 to 6 years’ experience in public relations, which involves extensive media relations work, writing for a variety of audiences and mediums and some media spokesperson duties.
• An undergraduate degree in a…