Assistant Director for Marketing and Engagement

Case Western Reserve University is committed to providing a transparent estimate of the salary for this position at the time of its posting. The starting wage rate is $22.13 per hour, depending on qualifications, experience, department budgets, and industry data.

Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.

With limited supervision, the Assistant Director for Marketing and Engagement provides strategic leadership for marketing, communications, and selected engagement initiatives for the Spartan Connections Hub, under the direction of the Executive Director of the spartan connections hub, with a particular emphasis on hub-wide marketing oversight and special projects. The spartan connections hub includes Student Activities and Leadership, Greek Life, Office of Multicultural Affairs, International Student Resources and Engagement, LGBT, and Graduate Student Life.

The assistant director serves as a key collaborator in developing and implementing integrated marketing and communication strategies that elevate the visibility, impact, and accessibility of hub programs, services, events, and student opportunities. This position provides consultation and execution support for hub-wide branding, social media, website content, storytelling, promotional planning, and communications alignment, while ensuring Case Western Reserve University marketing policies and divisional priorities are followed.

In addition, this position manages various departmental operations within student activities and leadership, including support for student organization risk management education, departmental assessment projects, Campus Groups administration and training, advising the Class Officer Collective (COC), and chairing university-wide spirit initiatives. This role also serves as project manager or support lead for selected annual events and special projects within student activities and leadership and across the spartan connections hub, as assigned.

• Provide strategic marketing and communications oversight for the spartan connections hub and support special projects as requested by the executive director. Lead and coordinate marketing and communications efforts for the spartan connections hub, including student activities and leadership, Greek life, office of multicultural affairs, international student resources and engagement, and graduate student life. In collaboration with University Marketing and Communications, the executive director of the spartan connections hub and hub unit leaders, develop and implement integrated marketing strategies that promote hub programs, services, initiatives, events, student leadership opportunities, and community-building efforts.

  Serve as a hub-wide resource and consultant on communications planning, content strategy, campaign development, branding consistency, messaging, storytelling, social media presence, website content, email promotion, and print/digital marketing collateral. Ensure all marketing and communications efforts align with university brand standards, divisional priorities, accessibility expectations, and representative communication practices. Coordinate and/or oversee the writing, editing, scheduling, and dissemination of communications and promotional content across multiple platforms.

  Provide technical assistance and strategic direction to professional staff and student staff across the hub to ensure consistency in voice, visual identity, writing quality, and marketing effectiveness. Analyze engagement and campaign performance data to inform future outreach…