Account Executive, WEWS; Hybrid - Akron​/Canton

Position: Account Executive, WEWS (Hybrid - Akron/Canton)
## Account Executive, WEWS (Hybrid - Akron/Canton)
Apply locations:
Cleveland, OH - WEWStime type:
Full time posted on:
Posted Yesterday job requisition :
JR036633

WEWS, The E.W. Scripps Company ABC affiliate in Cleveland, Ohio, is seeking an Account Executive to join our team serving the Canton and Akron region. In this role, you'll be a trusted advisor to local businesses, connecting them with innovative multi-platform advertising solutions that drive real results. From streaming video to social media strategies and broadcast television, you'll help clients reach their customers in powerful new ways.
** WHAT YOU'LL DO:
*** Sell advertising solutions to local and regional businesses and advertising agencies.
* In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of Scripps digital marketing options available.
* Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
* Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
* Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
* Provide client services, including media avails negotiations, preparation and delivery of presentations leveraging AI tools as appropriate, and other related client support activities.
* Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
* Contribute to the creative development of campaigns through client communication and needs analysis and collaboration with the WEWS commercial production team to assist in production aspects needed.
* Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
* Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
* Perform other duties as assigned.
** WHAT YOU'LL NEED:
*** BS/BA in related discipline preferred or equivalent years of experience.
* Generally 2+ years of proven sales success preferred.
* Experience in strategic account management, broadcast ratings and digital execution preferred.
* Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
** WHAT YOU'LL BRING:
*** Highly self-motivated and goal focused
* Highly creative and innovative thinker
* Strong influencing, selling and upselling skills
* Effective teamwork and collaboration skills
* Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
* Exceptional verbal and written communication skills
* Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
* Strong time management and organizational skills
* Proficient with Microsoft Office (Word, Excel and PowerPoint)
* Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, Web Ex, Zoom or MS Teams etc.)
** WHERE YOU'LL LIVE, WORK AND PLAY:
** The Canton and Akron region offers an exceptional quality of life with affordable living, rich history, and vibrant communities. Canton is home to the Pro Football Hall of Fame, celebrating the sport's greatest legends, while Akron boasts a thriving arts scene and is the birthplace of legends like LeBron James. The area features beautiful parks, including the Cuyahoga Valley National Park with its scenic trails and waterfalls, perfect for outdoor enthusiasts.

You'll enjoy a strong sense of community, excellent local restaurants, and easy access to Cleveland's world-class…