Demand Generation Specialist

GMS is expanding our Revenue Operations team! One of the nation’s leading PEOs is looking for a high-performing professional to accelerate growth and turn demand into revenue as our Growth Demand Generation Specialist in Richfield, OH
.

A Professional Employer Organization helps businesses grow by handling payroll, benefits, workers’ comp, and HR. It’s a $176B+ industry growing at ~14% annually and serving 2–3 million employees nationwide.

• $70K-$80K base salary depending on experience/location
• Full benefits:
  Medical (with HSA match), FSA, Dental, Vision, 401(k) match, Disability, EAP, and more!
• Mileage, cell phone & other reimbursement plans
• Top‑tier training + Leadership Academy for internal growth opportunities
• Hybrid/flexible scheduling earned with tenure + performance

• Bachelor's degree in Business, Marketing, Communications, Analytics, or related field
• 3-5 years of professional experience or an equivalent combination of education/experience
• Preferred experience in Revenue/Sales/Marketing Operations, Business Analytics, or related
• Experience with Zoom Info, Hub Spot, Pardot, or related marketing automation platform
• Proficiency in Microsoft Excel; experience in Salesforce or a similar CRM preferred
• Enjoys using data to tell a story and drive better business decisions
• Can balance strategic thinking with hands‑on execution
• Has a desire to make a measurable impact on company growth

As our Growth Demand Generation Specialist, you’ll help bridge the gap between demand generation and sales execution by:

• Leveraging data, technology, and operational excellence
• Owning and optimizing the operational handoff between Marketing and Sales to ensure leads are routed, qualified, and followed up on quickly and consistently
• Managing and enhancing our AI‑powered BDR platform, including workflows, sales cadences, performance monitoring, user adoption, and ongoing optimization
• Collaborating with Technology and Revenue Operations teams to ensure CRM data integrity, campaign tracking accuracy, and reliable reporting
• Analyzing pipeline growth, funneling conversion rates, sales velocity, win/loss trends, and productivity metrics to identify growth opportunities
• Developing and maintaining dashboards and reporting that measure pipeline contribution, revenue attribution, conversion performance, and sales effectiveness
• Supporting forecasting processes through pipeline management, opportunity hygiene, and CRM best practices
• Identifying operational bottlenecks and recommend improvements that increase conversion rates and sales productivity
• Creating and maintaining process documentation, playbooks, and standard operating procedures that support scalable growth

At GMS, it’s not just what we do — it’s why we do it. Our mission is simple: help small businesses thrive. For over 30 years, our co‑employment model has saved clients time, reduced costs, and provided peace of mind for thousands of businesses nationwide. We take a people‑first approach, pairing exceptional customer service with innovative, cutting‑edge technology to drive efficiency and deliver real world impact.

Take your career to the next level and own your future. Apply today!

Group Management Services is an Equal Opportunity Employer.