Agency Development Coach

Job Description

This position is responsible for supporting the recruitment, coaching, development, and performance of Agency Development Sales Specialists within an assigned location. The role provides strategic support and oversight across business development opportunities, including lead procurement, referral relationship management, pipeline development, centers of influence development, and market execution. It is accountable for supporting new business growth and retention across personal, specialty, life, and commercial insurance lines.

Benefits (Medical, Dental, Vision, 401k, Disability, EAP, PTO).

* Important Information:
This position is a contractor role through Kelly OCG supporting Farmers Insurance® and is not a direct employment opportunity with FX Insurance Agency, LLC or any Farmers Insurance affiliate.

• Career Growth Opportunities
• Hands on Training

• Coaches and supports development of a team of Agency Development Sales Specialists, reinforcing expectations, the importance of accountability, and performance standards.
• Supports leadership, sales, and business development capabilities to help Agency Development Sales Specialists prepare for future agency ownership and entrepreneurial success.
• Conducts regular coaching sessions, performance assessments, and development planning feedback aligned to individual growth paths and program milestones.
• Promotes the Farmers® value proposition and supports performance across multiple insurance lines of business, including personal, specialty, life, and commercial.
• Collaborates with business partners to align strategies and improve market execution.
• Coaches Agency Development Sales Specialists on customer engagement strategies, sales development, and business planning skills that support long-term agency growth.
• Reinforces professional development expectations, including additional licensing, ongoing training, and mastery of product, underwriting, and market knowledge.
• Guides Agency Development Sales Specialists in their strategic business development, leadership behavior, and operational discipline activities.
• Leverages AI enabled systems and other available resources to help Agency Owner Development Strategists enhance sales effectiveness. Identifies and evaluates third party lead providers.
• Analyzes lead return on investment and conversion performance to help optimize available marketing and acquisition strategies.
• Develops and maintains strategic referral partnerships to support sustainable pipeline growth.
• Oversees daily and weekly sales activity by using technology platforms, processing systems, and reporting resources.
• Uses performance data, pipeline metrics, and reporting to monitor results, identify trends, and drive continuous improvement.
• Participates in recruiting, interviewing, and onboarding of Agency Development Sales Specialists.
• Performs other duties as assigned.

• High School Diploma or equivalent required.
• Property and Casualty license required upon hire.
• Life and Health license upon hire preferred.
• Strong verbal communication and listening skills.
• Possesses strong technical aptitude.
• Other. Self motivated with a proactive, results driven mindset and positive attitude.