Senior Director, Commercial Analytics and Insights, Princeton, NJ - Hybrid

Sun Pharmaceuticals Industries Inc. is the fourth largest generic pharmaceutical company in the world, rapidly building brand presence. We manufacture, market and distribute pharmaceuticals to wholesalers, distributors, warehousing and non‑warehousing chain drugstores as well as managed care providers. Our goal is to develop and market quality products that bring value to our customers and ultimately to patients.

Reporting to the Chief Commercial Officer, U.S. Innovative Medicines, the Senior Director of Commercial Analytics and Insights will play a pivotal and highly visible role in shaping commercial strategy. This will be achieved through deep market understanding, transforming data and predictive analytics into actionable insights, and generating meaningful market intelligence to inform decisions that drive performance across the U.S. innovative medicines portfolio.

The ideal candidate has a strong background in pharmaceutical analytics and forecasting methodologies, and a passion for leveraging digital tools to enhance commercial performance.

Leadership and Collaboration

• Lead the company‑wide initiative to identify, consolidate, and harmonize commercial, operational, and market‑related data from disparate sources to provide meaningful insights to different levels of the organization.
• Act as a senior advisor and thought partner to SUN’s NAM leadership across Commercial, Digital, Medical, Access and New Product Planning, shaping strategic decisions.
• Deliver clear, concise, and compelling data narratives to leadership and stakeholders, highlighting actionable implications and key assumptions to inform strategic decisions and data‑driven insights.
• Establish data governance protocols to ensure data accuracy, timeliness, and relevance.
• Oversee the creation and maintenance of a centralized, accessible data repository.
• Collaborate with IT, compliance, and external vendors to ensure data integrity, privacy, and regulatory adherence.
• Immerse in strategic and tactical plans of the U.S. innovation medicines businesses to proactively support performance measurement and reporting needs.
• Serve as a thought leader and change agent for digital transformation within the organization.
• Build and mentor a high‑performing team of analysts and forecasters.
• Foster a culture of curiosity, collaboration, continuous improvement and champion adoption of analytics and AI/ML powered products and embedment into workflows and decision‑making processes.

Data Analytics and Insights

• Lead the development and execution of advanced analytics strategies to support commercial and market access teams.
• Translate complex data sets into clear, actionable business insights for sales, marketing, and market access teams to support the business planning process and inform strategy and tactics.
• Utilize various claim data sources to identify patients at different stages of their journey.
• Oversee the design and implementation of dashboards, KPIs, and reporting tools to monitor brand performance and commercial effectiveness for cross‑functional stakeholders.
• Leverage advanced analytics to optimize customer targeting, segmentation, and marketing spend, evaluate and improve promotional strategies, and generate insights on patient journey and buying process.
• Evaluate emerging data sources and analytical methodologies to continually elevate the Commercial Analytics function.

Market Research and Competitive Intelligence

• Lead the design, execution, and analysis of primary and secondary market research to support brand strategy, customer segmentation, and product positioning.
• Translate market research findings into strategic recommendations for commercial, medical, and executive leadership teams.
• Vet market research vendors and manage relationships with external research vendors to ensure high‑quality, compliant research practices.
• Monitor competitive intelligence and market trends to identify opportunities and threats across therapeutic areas.

Forecasting and Modeling

• Own long‑range forecasting models for pipeline and in‑line products across the U.S. innovative medicines portfolio.
• Develop scenario planning and sensitivity analysis to…