Head of Membership

Location: Howell, NJ — Hybrid (onsite 2-3x a week)

Type: Full-time

The Head of Membership is the strategic and operational owner of The Wellness Circle — Lifepro's membership, loyalty, and community ecosystem. You'll transform The Wellness Circle from a retention initiative into a meaningful recurring-revenue and brand-loyalty growth engine.

You'll own membership growth, retention, and monetization strategy, member benefits and wellness programming, partnerships, lifecycle communications, and community engagement. You'll also be the senior owner of our Facebook VIP Groups, ensuring they drive retention, advocacy, referrals, product adoption, and membership conversion.

This role is approximately 70% strategy / 30% execution
.

• Membership business builder — you've built, scaled, or operated subscription, loyalty, or recurring-revenue programs.
• Community ecosystem builder — you've grown engaged online communities that drive retention and advocacy.
• Retention marketing expert — you know lifecycle marketing, loyalty mechanics, customer journeys, and churn reduction.
• Revenue-focused strategist — you tie community and membership initiatives to measurable business outcomes.
• Partnership builder — you've negotiated member-benefit partnerships that add value while protecting margin.
• Data-driven decision maker — you use cohort analysis, retention metrics, CLV, and engagement reporting to guide strategy.
• Team and systems builder — you've led cross-functional teams and built scalable operating systems.

• Own the vision, roadmap, and business strategy for The Wellness Circle — including positioning, pricing, packaging, and value proposition.
• Develop annual growth plans and recurring-revenue forecasts.
• Drive member acquisition across ecommerce, retail, affiliate, creator, and community channels.
• Identify and launch new monetization opportunities.

• Build exclusive member experiences, educational content, wellness challenges, and tiered engagement frameworks.
• Continuously improve the member experience based on feedback and behavioral data.
• Keep member benefits differentiated and compelling.

• Own the strategy, growth, engagement, and long-term vision for our Facebook VIP Groups.
• Create programming and member journeys that connect community participation to membership.
• Set moderation standards, ambassador programs, and community KPIs.

• Own retention, renewal, churn reduction, and win-back strategies.
• Partner with Lifecycle Marketing on onboarding, engagement, and renewal programs.
• Build segmentation based on member behavior and lifecycle stage.

• Own membership revenue targets and business performance.
• Build forecasting models across acquisition, retention, renewal, and customer lifetime value.
• Identify cross-sell and upsell opportunities, and partner with Ecommerce and Finance on growth planning.
• Develop relationships with wellness brands, practitioners, and content partners.
• Negotiate member-exclusive benefits and experiences, and evaluate partnership ROI.
• Expand The Wellness Circle into a broader wellness ecosystem beyond Lifepro products.

• Recurring revenue and active membership growth
• Retention, renewal, and churn rates
• Customer lifetime value and average revenue per member
• Membership conversion rate (including conversions originating from Facebook VIP Groups)
• Community growth, engagement, and referral revenue
• Net Promoter Score (NPS)
• Partner utilization and ROI

Shopify, Klaviyo, Skio, Triple Whale, Impact, Google Analytics, Facebook Groups, community platforms (e.g., Discord, Skool), Google Workspace, Slack,

Full-time

On site or hybrid preferred. Standard business hours, with occasional travel for member events, partnerships, photo/video shoots, and company meetings.