Senior Brand & Visual Designer

About CWILL

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint that follows the sale.

• Your work will be seen by millions of shoppers daily across 30,000+ Shopify stores
• Founding design role — you define the standard, not inherit someone else's
• Small team, no bureaucracy, direct access to leadership

We are hiring our first US Brand & Visual Design Lead, a founding role responsible for defining and shipping CWILL's entire visual identity — from the way our website welcomes a merchant, to the way millions of shoppers experience our widgets inside Shopify stores.

In this role, you will own different interconnected layers of our brand, some examples:

• Own CWILL's brand system — keep it sharp, consistent, and scalable across every surface
• Design and iterate on our marketing website, landing pages, and campaign pages end to end
• Build consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefronts
• Design event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externally
• Collaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wall
• Contribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates)
• Maintain and evolve a design system that scales across brand and product

• A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems
• Experience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product)
• Comfortable working in Figma and shipping designs that actually get built
• 3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred)
• Fluency across brand + digital design — websites, widgets, illustration, typography
• Comfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions

• Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, After Ship, etc.)
• Experience building or leading a design team (IC → Manager transition)
• Background across both post-purchase and retention domains
• Exposure to AI-native product experiences

• Starting Pay: 90-120K + Bonus, depends on experiences, open to negotiation
• 401(k)
• PTO
• Paid Holidays
• Insurance