Digital Marketing Intern, Summer

Internship

Job title:

Digital Marketing Intern, Summer 2027 Department/Division:
Marketing / Digital Marketing Hourly Range: $24.36-$25.55

Location:

Ada, MI (Onsite)

* Note:

This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote optional day What’s special about this team:

The Digital Marketing CRM team helps create personalized customer experiences by delivering relevant, data-driven communications across multiple digital channels. Partnering closely with Marketing, Technology, Data & Insights, Product, and global market teams, the team uses customer insights, marketing technology, and emerging digital capabilities to strengthen customer relationships and improve business outcomes.

As part of the Customer Relationship Management (CRM) function, the team is responsible for developing and optimizing customer engagement strategies across the customer lifecycle. Team members leverage data, automation, analytics, and experimentation to enhance campaign performance, improve customer experiences, and support CRM best practices across global markets.

Interns gain exposure to marketing technology platforms, customer journey strategy, campaign analytics, emerging AI applications, and cross-functional collaboration within a global organization. This is an excellent opportunity for students interested in the intersection of marketing, data, technology, and customer experience.

Join Amway's Digital Marketing CRM team as we develop and optimize customer engagement strategies across a variety of digital channels. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution.

This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives. The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.

Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.

• Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.

• Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.

• Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

• Marketing

• Digital Marketing***

• Customer Experience/Relations

• Business

• Communications

• Data Analytics

• Marketing Analytics

• Marketing Technologies

• Integrated Marketing Communications

• Information Systems

Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.

• Microsoft Excel, PowerPoint, and Word

• Basic data analysis and reporting skills

• Experience creating presentations and summarizing insights

• Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts

• Experience…