Marketing & New Business Development Representative

We believe talent deserves a human touch. Your application will be read by an actual person who’s excited to discover the real you.

At CTSI, a New Charter Company, we are seeking a Technology Sales and Marketing Representative in Midland, TX (in other companies this person could hold the title of Business Development Representative, Lead Generation Specialist, Marketing Development Representative) to drive revenue growth through proactive lead generation, pipeline development, and client engagement.

This is an on-site position based in Midland, TX

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline.

In this role, you will collaborate with sales leadership, utilize CRM platforms, and execute outbound campaigns across phone, email, and in-person channels to generate qualified opportunities and build a strong pipeline. You will maintain professionalism, integrity, and confidentiality while representing the company positively in all interactions.

To be successful in this role, you will consistently execute outreach strategies, manage lead activity and data with precision, and contribute to marketing-driven pipeline growth while maintaining strong communication and organizational discipline. You will demonstrate accountability for your activity levels and results, proactively identifying opportunities to improve performance and exceed lead generation targets.

We understand that great candidates may not meet every requirement listed. If you meet around 70% of the qualifications and are excited about this role, we encourage you to apply.

• Identify, research, and target prospective clients within defined markets

• Execute outbound prospecting efforts including calls, emails, and events

• Build and maintain a consistent pipeline of new business opportunities

• Qualify leads and coordinate hand-off to sales team or leadership for closing

• Develop and maintain prospect databases and CRM records with accurate activity tracking

• Establish initial relationships with decision-makers and key influencers

• Support and participate in networking events, trade shows, and industry functions to generate new contacts

• Collaborate with leadership to refine targeting strategies and outreach campaigns

• Support marketing campaigns and outreach initiatives

• Track campaign effectiveness and lead conversion metrics

• Assist in developing targeted campaigns designed specifically for lead generation

• Contribute content and ideas for email campaigns, outreach messaging, and digital engagement

• Support website and social media updates with a focus on driving inbound leads

• Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities

• Help track and report on campaign effectiveness, lead conversion, and ROI

• High School Diploma

• College experience preferred

• Strong verbal and written communication skills

• Ability to initiate conversations and build rapport

• Self-motivated with a results-driven mindset

• Marketing, Business, Communications, or related experience preferred

• Confidence in outbound communication (phone, email, in-person)

• Ability to initiate conversations and quickly build rapport

• Basic understanding of sales processes and lead qualification

• Proficiency with computers, CRM systems, and digital tools

• Strong organizational and time management skills

• Familiarity with lead generation and business development strategies

• Understanding of digital marketing as it relates to pipeline…