Sr. Marketing Specialist - Brand

Arch Key Solutions Sr. Marketing Specialist - Brand

Location:

Upper Marlboro, MD, United States
Job Type: Full-Time
Department:
Business Services

This position is remote

Arch Key is one of the nation's largest privately held specialty trade installation and integrated facility service companies. We are a leader in designing, building and maintaining electrical, technologies and specialty systems. Were the POWER behind making the improbable possible.

Were electrifying the nation, energizing the future and bringing communities to life like never before. What we do today shapes the vision of tomorrow. Our work impacts lives long after the building is done. This means we are committed to building in ways that are not just technologically advanced, but sustainable, scalable and equitable by all. Were not just energizing infrastructure, were energizing careers, communities, and the future.

Made up of the brightest minds in the industry, our team is our greatest asset, bringing knowledge, skills, and experience to every project. This is more than a call to join us, its an invitation to be part of a visionary journey, to grow with us as we scale.

The Senior Marketing Specialist supports the development and execution of strategic marketing initiatives that drive brand awareness, lead generation, and revenue growth for the Arch Key Solutions Enterprise. This role serves as an experienced marketing generalist responsible for leading complex marketing projects, developing high-impact content, and executing integrated marketing campaigns that support business development and sales objectives. The Senior Marketing Specialist collaborates closely with marketing leadership and cross-functional teams, including Business Development, Sales, Preconstruction, and Operations to translate market insights and customer needs into compelling messaging, campaigns, and marketing materials.

This position combines strong project ownership, creative storytelling, digital marketing expertise, and a data-driven mindset to advance marketing initiatives and improve measurable outcomes, while maintaining brand integrity and alignment with all Company policies, procedures, values, key objectives and regulations.

• Demonstrate strong marketing and communication skills
• Promotes the Company Mission, Vision and Values
• Exercise Ethical Business Practice
• Has a growth mindset and is always looking to continually learn and grow

• Leads execution of integrated marketing campaigns across digital, web, email, social media, and marketing automation platforms to support business development and growth objectives.
• Partners with marketing leadership and business development teams to translate strategic priorities into marketing programs and initiatives.
• Contributes to marketing strategy development by providing insights from campaign performance, customer feedback, and market trends.
• Identifies opportunities to improve marketing processes, messaging, and campaign effectiveness.
• Develops high-quality marketing content including case studies, project profiles, presentations, infographics, website content, email campaigns, and marketing collateral.
• Translates technical project information and service capabilities into clear, compelling messaging aligned with Arch Key Solutions value proposition.
• Ensures brand consistency across all marketing materials and communications in alignment with company brand standards and visual identity guidelines.
• Collaborates with subject matter experts and business unit leaders to gather insights for marketing materials and campaigns.
• Manages website and digital content updates to ensure accuracy, SEO alignment, relevance, and user engagement.
• Supports the development and execution of digital marketing campaigns including email marketing, Pay Per Click (PPC), and social media initiatives.
• Contributes to content and social media calendars by developing and coordinating blog posts, social media content, and campaign materials.
• Monitors digital marketing trends, performance metrics, and industry best practices to recommend improvements.
• Develops client-facing materials including presentations, case studies, project sheets, and sales collateral that support pursuit strategies and customer engagement.
• Collaborates with Business Development and Sales teams to support pursuit messaging, differentiators, and proposal content as needed.
• Maintains and organizes…