Program​/Marketing Senior Coordinator, Alex Haley Farm, TN

Organization Overview

Children’s Defense Fund (CDF) envisions a nation where marginalized children flourish, leaders prioritize their well-being, and communities wield the power to ensure they thrive. CDF’s mission is to build community, so young people grow up with dignity, hope, and joy. CDF core values are Justice, Compassion, Equity, Trust, and Love. We serve and advocate for the largest, most diverse generation in America: the 74 million children and youth under the age of 18 and 30 million young adults under the age of 25, with particular attention to those living in poverty and communities of color.

CDF partners with policymakers, aligned organizations and funders in this service. The Children’s Defense Fund is the only national, multi‑issue advocacy organization working at the intersection of child well‑being and racial justice by wielding the moral authority of programmatic proximity and community organizing to inform public policy. For more information visit (Use the "Apply for this Job" box below)..

The Program/Marketing Senior Coordinator supports the Managing Director in advancing CDF Alex Haley Farm as a dynamic training ground and space for spiritual renewal—a meeting ground for organizers, young advocates, policymakers, and servant leaders committed to children, youth, and families. Rooted in CDF’s values and an ethos of radical hospitality, this role helps translate the Farm’s mission into excellent day‑to‑day execution through coordinated communications, thoughtful visitor experience support, and strong operational follow‑through.

Working closely with CDF communications, the Senior Coordinator helps plan, promote, and document convenings and programs on “The Farm,” including supporting calendars and outreach, coordinating program materials and participant communications, and assisting with on‑site logistics and vendor needs as assigned. The Senior Coordinator also supports marketing and outreach that invites values‑aligned groups to host retreats, convenings, and educational experiences at Alex Haley Farm—including nonprofit, faith‑based, education, and community partners—and helps maintain audience‑ready content that communicates the Farm’s story and impact to both prospective renters and potential donors, ensuring consistent, values‑aligned messaging across channels.

• Support planning, scheduling, and execution of cross‑functional project and program workplans, timelines, and deliverables.
• Assist with coordinating materials for team meetings, retreats, and events held at Alex Haley Farm.
• Support onboarding, communications, and day‑to‑day coordination with consultants, advisors, and partner organizations.
• Maintain clear, timely communication with cross‑sector partners to integrate project and Farm‑based resources into events and learning spaces.

• Collaborate with internal communications and external partners to develop and implement coordinated promotional plans across digital, print, and event‑based channels.
• Create, schedule, and distribute audience‑ready content (e.g., posts, short videos, graphics, email copy) that elevates CDF Alex Haley Farm, its convenings, and its availability for values‑aligned retreats and rentals.
• Support outreach to new media, speakers, and community messengers to broaden reach with priority audiences, including nonprofit, faith‑based, education, and community partners and potential donors.
• Organize and execute book promotions and documentary screenings at CDF Alex Haley Farm aligned with grant deliverables, including author/filmmaker engagement, outreach materials, and day‑of‑event logistics.

• Assist with event and program logistics from planning through closeout, including run‑of‑show support, participant communications, room and materials set‑up, and vendor coordination as assigned.
• Help uphold a consistently positive visitor experience aligned with CDF values and an ethos of radical hospitality.
• Support coordination of exhibit installations, screenings, and other program activations at Alex Haley Farm and partner venues, including transport, set‑up, and…