Marketing B2C/eCommerce Channel Manager
Listed on 2026-10-04
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Marketing / Advertising / PR
Digital Marketing, Marketing Management, SEO, Ecommerce
- Location 8040 UNIVERSITY BLVD,Des Moines, IA, 50325,United States
- Job Category Marketing
- Industry Marketing, Manufacturing
- Employee Type Non Union
- Required Degree 4 Year Degree
- Phone
What you will do:
Performance Marketing and Demand Generation
Develop and implement campaigns tailored to target audiences ' motivations and needs.
Create marketing programs that increase inbounds (calls, financing applications and other web forms, chats) and lead quality to meet KPI targets .
Collaborate with marketing, financ e , and sales teams to develop resources and tools that create engagement, drive inbounds, and nurture prospects through the buying journey
Own B2C channelKPIs including site users, inbounds (calls, financing applications and other web forms, chats), CPL, CAC, and eComm erce revenue c ontribution.
Utilize data and analytics, marketing tools/technologies, and customer feedback to improve campaign performance.
Marketing Attribution and ReportingPartner with marketing, sales andITteam members to build and optimize a full-funnel marketing attribution capability to measure the impact of marketing investments on inbounds, pipeline , and revenue.
Establish attribution reporting, performance dashboards, and actionable insights that improve ROI and budget allocation.
Utilize attribution data, analytics, and performance insights to continuously optimize B2C campaigns, improve conversion rates, and maximize marketing effectiveness and revenue impact.
Event / Tradeshow MarketingLead B2C channel tradeshow and event marketing execution and performance and sales support.
Measure and optimize event ROI through lead generation, pipeline contribution, and revenue .
Collaborate with sales teams to support post trade show / event follow-up.
Knowledge andSkills:
Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, email and SMS marketing, CRO, web analytics, and social media marketing.
Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
Experiencew orking withthird-party marketing agencies and vendors.
A nalytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
Ability to conduct full-funnel marketing analysis and customer journey optimization.
Requirements:7+ years of experience indigital marketing, performance marketing , eCommerce and lead generation
Experience managing eCommerce websites and platforms, including Shopify or Woo Commerce
Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
Ability to work independently, manage multiple projects or brands, and meet deadlines
Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.
Requirements Knowledge andSkills:
Knowledge of digital marketing and performance marketing, including SEO, GEO, AIO/AEO, PPC, emailand SMS marketing, CRO, web analytics, and social media marketing.
Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Google Ads, and related performance marketing platforms.
Experience with marketing automation platforms, CRM systems, attribution tools, and CMS.
Experiencew orking withthird-party marketing agencies and vendors.
A nalytical and problem-solving skills with the ability to interpret complex data sets, evaluate campaign performance, and make data-driven decisions.
Ability to conduct full-funnel marketing analysis and customer journey optimization.
Requirements:7+ years of experience indigital marketing, performance marketing , eCommerce and lead generation
Experience managing eCommerce websites and platforms, including Shopify or Woo Commerce
Experience managing paid media, SEO, GEO, AIO, website optimization, and marketing automation
Ability to work independently, manage multiple projects or brands, and meet deadlines
Capable of sitting for extended periods and successfully completing post-offer physical and drug testing.
SummaryThe Marketing B2C/eCommerce Channel Manager will serve as the day-to-day owner of B2C/eCommerce channel marketing programs and will be responsible for building and optimizing a full funnel marketing attribution capability. This role will be responsible for B2C channelKPIs with an emphasis on driving quality inbounds that meet the company’s B2C/…
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