Marketing and Event Coordinator

Classification Summary

Under the direct supervision of the Assistant City Manager, this position develops and reviews information disseminated through various media to the public and employees, and is responsible for the coordination of community wide events held by the City of Clovis.

• Prepares, reviews, and edits draft communications such as press releases, feature stories, newsletters, marketing and advertising material to meet deadlines, and provide accurate, clear, and concise information; designs and oversees the production of videos and other promotional materials and advertising for dissemination to the public; oversees the City of Clovis websites and mobile applications to optimize search engine positioning and information dissemination;
  
  coordinates the development of information utilizing a variety of media; manages and develops content for social media and updates various social media platforms; coordinates the development and distribution of information utilizing a variety of media and responds to inquiries to ensure effective, consistent, accurate, and timely communication; develops communications and promotional materials utilizing a variety of media to publicize programs and events related to the City of Clovis;
  
  works with City departments regarding public information needs, public service announcements and media notifications.

• Organizing and implementing events including the annual Easter Egg Hunt, Smoke on the Water, City Employee Morale activities, Wings and Wheels, and Mayors Ball. Assisting other departments as needed with event coordination. Supporting and promoting special events including National Night Out, Christmas Nights at the Zoo, Greene Acres Christmas tree lighting, conferences or special meetings.
• Ability to understand the requirements for each event, to plan event with attention to financial and time constraints. Setting budgets for events based on its needs and requirements, and ensuring the event stays within budget. Seeking sponsorship for events.
• Booking venues, scheduling speakers, and researching and choosing vendors.
• Preparing the venue, invitations, and other materials. Working with other departments schedules for event planning.
• Responding calmly to unexpected challenges, cancellations, or changes to client requests.
• Making appointments, scheduling tasks, and keeping on schedule.
• Overseeing the event and evaluating its success, and submitting reports.

• Makes public appearances and statements within delegated authority on various topics.

• Bachelor’s degree in Business or Public Administration, Public Relations, Communications, Marketing, or related field AND three (3) years of experience in Hospitality, website development oversight, public and/or community relations.
• High degree of computer proficiency in Excel, Word, Spreadsheets and PowerPoint, Graphic Design platforms.
• Experience may be substituted for degree requirements.

Position is subject to drug testing in accordance with applicable State and Federal regulations and City of Clovis policies.

• Valid Driver’s license (equivalent to a NM Class “D”)

• Position involves competing demands, performing multiple tasks, working to deadlines, occasional work beyond normal business hours, and responding to customer issues.
• Regular attendance is an essential function of this job to ensure continuity of services.
• Position is subject to drug testing in accordance with applicable State and Federal regulations and City of Clovis policies.

• Knowledge of:
  Principles, practices, and techniques of effective public relations, mass communications, marketing, promotion, advertising, event planning, customer service, and project, program and records management.
• Current methods and standards for preparing effective correspondence and writing and editing techniques.
• Proper use of the English language to include grammar, composition, spelling, punctuation and vocabulary.
• Area resources, locations, and events.
• Purpose, use, and benefits of community programs, resources, activities and support…