Business Development Associate

• Identify, research, and prospect new corporate, insurance, broker, community, and organizational opportunities.
• Build targeted prospect lists, conduct outbound outreach through email, phone, Linked In, networking, and referrals, and generate qualified discovery meetings.
• Lead initial discovery conversations, qualify opportunities based on client need, timeline, budget, decision‑maker involvement, event type, business line, and operational feasibility, and communicate the value of Wellness Services clearly and professionally.
• Own and close standard new business opportunities within defined service, pricing, and operational guidelines.
• Partner with the Director of Wellness Services on strategic, complex, high-value, or custom opportunities and consistently advance qualified pipeline.
• Ensure clean, complete handoff of closed new business to the appropriate Account Manager, including client goals, decision‑maker information, service expectations, timeline, budget, pricing, proposal details, and commitments made during the sales process.
• Work closely with Account Managers and the Wellness Operations Manager to align on lead ownership, handoff expectations, event feasibility, provider availability, service expectations, lead times, and operational considerations.
• Maintain accurate CRM records, track outreach activity, discovery notes, next steps, opportunity stage, proposal status, projected revenue, and close probability.
• Participate in weekly revenue/growth meetings and provide visibility into pipeline value, expected close dates, and blockers.

Requirements

• Minimum of 1 year of sales, business development, sales development, account growth, or client-facing revenue experience.
• B2B sales experience required.
• Strong verbal and written communication skills with a confident, polished presence when speaking with business decision-makers.
• Self-motivated, organized, proactive, and comfortable working independently.
• Comfortable with outbound prospecting, follow‑up, rejection, sales goals, and evolving processes.
• Ability to manage multiple prospects, follow‑up timelines, client needs, and internal handoff details.
• Ability to build trust with prospects, clients, and internal team members.
• Comfortable attending client events, networking opportunities, and wellness activations.
• Experience using a CRM or sales tracking system preferred.
• Experience in events, corporate wellness, employee benefits, hospitality, healthcare, fitness, or wellness services is a plus.