Director, PR and Marketing

PR and Marketing Director

This individual will spearhead the organization’s transition to a next-generation strategic platform and mission to Cultivate the Enduring Spirit of the American West. They will articulate the Center’s evolving purpose, philosophy, and initiatives through a coordinated mix of communication tactics and can articulately act as Center representative with the public and the media and, specifically, to potential clients, employees, Board volunteers, and donors.

• Designs and launches near and long term, cross-channel marketing plans and campaigns that align with the new strategic platform, leveraging traditional and digital media.
• Builds and nurtures strong relationships with media outlets, influencers, and online communities to amplify the Center’s narrative and serve as a representative as needed.
• Positions the Center as the national authority on “cultivating the enduring spirit of the American West,” while guiding stakeholders through the organization’s transformative vision.
• Oversees electronic media, including overall strategy for website and e-communications based on the Center’s strategic plan to reach defined metrics.
• Oversees social media strategy and content goals for Center’s general pages, including PR staff- generated and user-generated content. Monitors and responds to user comments and inquiries.
• Drives awareness of Center activities to increase attendance and enhance reputation.
• Works directly with Center’s designated marketing firm as well as future partners in rebranding.
• Produces and distributes engaging and creative content (e.g., media alerts and news releases) using the web platform and other avenues in close collaboration with development, administration, curatorial, and education staff.
• Engages talent and expertise of Center’s Board Marketing Committee to create and share direction, tactics, and reports.
• Manages department budget.
• Recruits, retains, supervises, and evaluates Public Relations/Marketing interns.
• Works in partnership with the Multimedia Content Specialist to ensure consistent messaging and cohesive narrative for the Center through traditional and electronic media.
• Develops and directs internal and external communications, brand strategies, marketing and public relations strategies and campaigns across multi-faceted platforms to include website and the digital presence.
• Leverages consumer insights, understanding of marketplace and competitive dynamics, and other data to inform marketing decision-making and desired outcomes.
• In collaboration with Multimedia Content Specialist, identifies, manages, creates, and publishes high-quality digital content including e-mail, video, story banks, website content, and social media.
• In collaboration with Multimedia Content Specialist, manages the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns.
• Stays up to date on the newest trends, tools, and insights within digital marketing, serve as a marketing technology resource, and advocate across the organization to optimize plans based on these insights.
• Articulates, prioritizes, leads, and implements a future vision for the digital space that aligns marketing technology with strategic goals, improves processes and performance, streamlines technology, and crafts new digital business models.
• Conceives and implements concepts, guidelines, and strategies in various creative projects and oversee them to completion.
• Revises content and presentations, approving/rejecting ideas, providing feedback to the team.
• Keeps team informed by compiling, analyzing, and reporting marketing results; and by forwarding plan projections and updates.

• Ability to meet schedules/deadlines
• Excellent…