Branded Merchandise & Sourcing Strategist

• Employment:
  Contract/Part-time/Fractional
• Compensation: DOE

• Location:
  
  Cody, Wyoming
• Employment:
  Contract/Part-time/Fractional
• Compensation: DOE

We are seeking a strategic and execution-focused individual to run Gunwerks Branded Merchandise & Apparel. In this role, you will own the entire lifecycle of Gunwerks branded merchandise—from market strategy and concept definition to vendor sourcing and final production.

You aren't just putting a logo on a t-shirt. You will be responsible for defining what products fit the Gunwerks ethos (including high-end, technical, and lifestyle), articulating why they belong in our catalog, and managing the supply chain to bring them to life with uncompromised quality.

Strategic Product Development:
Conduct market research to identify whitespace opportunities that align with Gunwerks' premium brand identity. Define the product roadmap for apparel, gear, and lifestyle accessories.

Brand Alignment & Curation:
Articulate the "why" behind every product. Ensure all merchandise reflects our high-end aesthetic, durability standards, and resonates with our core demographic.

Sourcing & Vendor Management:
Identify, vet, and manage relationships with domestic and international manufacturers, fabric mills, and decorators. Negotiate pricing, minimum order quantities (MOQs), and lead times.

Quality Assurance:
Oversee the prototyping and sampling process. Ensure the materials, fit, and finish of all apparel meet luxury/premium standards.

Cross-Functional Collaboration:

Work with the Creative team to plan launch strategies and develop designs, and E-commerce/Sales to optimize inventory levels and margin targets.

Experience:

4–6+ years of experience in product management, merchandising, or product development, specifically within premium apparel, or luxury lifestyle brands.

The "Strategic Eye":
Proven track record of building a cohesive product line from scratch, with a strong understanding of consumer behavior and brand positioning.

Sourcing Network:
Deep knowledge of apparel manufacturing, fabric sourcing (technical fabrics a huge plus), and production management.

Business Acumen:
Strong understanding of gross margins, landed costs, supply chain logistics, and inventory management.

Culture Fit:
An appreciation for the outdoor lifestyle, hunting, or precision shooting industries is highly preferred.