Brand Activation Manager

Brand Activation Manager

Job Location s: US--Coeur D Alene

Position Type:
Full Time

Category:
Field Operations/Field Management

Salary: USD $68,640.00/Yr.

- USD $78,000.00/Yr.

Requisition :

Join the world-renowned Anheuser‑Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the brand. As a pivotal member of our team, you will lead the charge in ensuring Anheuser Busch remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts.

Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture.

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management—ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Mange local budget & budget reporting/reconciliation.
• Perform pre‑calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife/events and local alcohol beverage laws.
• Assist in the analysis of sales and market/territory data used to provide consultation and/or correction for under‑performing accounts.
• Responsible for managing events in person.
• Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting.
• Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Regularly travel in market for purpose of, but not limited to, BA development, activation audits and performance reviews.
• Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary.
• Develop employees for career advancement and succession planning.
• Drive professional and value‑oriented relationships with key wholesaler/client field management teams to drive positive relationships.
• Use reports and presentations to highlight success and/or improvement areas relative to program execution—performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges.
• Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions.
• Conduct weekly conference calls with DM to communicate program updates and strategic priorities.
• Manage budget for assigned geographic area to maximize revenue and profit and lower work‑man’s compensation claims by enforcing a safe work environment.
• Additional responsibilities as assigned by one’s supervisor or other manager related to the position/department.
• Drive professional and value‑oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.
• Work collaboratively with support and agency operations team—including report development, event execution, financial control, coverage model execution/revisions. Efficient tactical support on BA process, day to day…