Head of Creative Marketing & Video Production - Roofing Industry

Head of Creative Marketing & Video Production - Roofing Industry

This company is a performance-driven marketing partner specializing in scaling high-growth home service businesses across the U.S., with a strong focus on the roofing industry. The team operates with an ownership mindset, prioritizing measurable revenue impact over vanity metrics. Long-term team members who demonstrate consistent performance and impact may be eligible for future equity or stock options.

About the Role

This is a partner-track position for a Senior Creative Partner responsible for owning and scaling the creative output of the business. The role begins with a hands‑on, execution‑driven focus, producing high-quality video, ad, and design content, and evolves into leading and building a creative team as revenue and margins support it. Compensation includes a base salary plus performance-based revenue share, with the potential for future equity or ownership based on individual performance, leadership, and company growth.

The position is designed for someone who wants to be a true partner in growth, contributing strategically and creatively rather than simply executing tasks.

• Create elite, scroll-stopping AI videos using the latest tools
• Produce ad creative that genuinely wows and converts for home service lead generation
• Push boundaries — no recycled templates or average AI output
• High Level Video Editing
• Short‑form paid ads (Meta‑first)
• Long‑form and organic social content
• Performance-focused storytelling tied directly to lead results
• Elite Funnel & Page Design (Go High Level  — Creative Only)
• Design high‑converting funnels, landing pages, and websites inside Go High Level
• Page layout, visual hierarchy, UX, and offer presentation
• Creative design only (no workflows, automations, or backend setup)
• Funnels and pages must look premium and convert cold traffic
• Graphic Design & Ad Creative
• Image ads that outperform competitors
• Branding systems, thumbnails, and creative frameworks
• Social Media Management & Posting
• Create and post content across:
  • Instagram
  • Facebook
  • Tik Tok
  • You Tube
  • Linked In
  • X (Twitter)
• Visual‑first social content for contractor brands
• Tip‑of‑the‑spear creative ideas that build authority and trust
• Platform‑native formatting and consistent posting
• Sales‑grade and investor‑grade materials
• Design and improve Word Press sites using Elementor
• Bonus for light CSS or custom code work
• Conversion‑first layouts and UX

You will own the entire creative engine behind Dream Design Labs and our home‑service clients.

• 3‑5 years of professional experience in creative roles for residential contractors or home service businesses (roofing, HVAC, plumbing, landscaping, outdoor living, etc.).
• Understanding of local service buyer psychology, urgency‑driven offers, and trust‑building creative

• Elite A‑Player Ad Messaging Skills That Produce Results on Meta Ads
• Elite A‑Player Ai Video Editing Skills
• Elite A‑Player on Knowing What Ads Convert on Meta
• Elite A‑Player Design Ability
• Adobe Illustrator
• Go High Level  (creative page, funnel, and site design only)
• The latest AI video & image generation tools
• Modern creative workflows built for speed and quality
• Performance ad creative experience

• Top‑tier AI videos and image ads that generate results
• Premium‑feeling funnels and pages
• Creative that directly supports revenue growth
• Base Salary: $3,000‑$5,000 Monthly + Bonuses & stock options
• Revenue Share:
  Starts at 1%, moves to 2% based on performance and consistency
• Long‑term partnership path with structured growth opportunities