VT WFW Digital Marketing Manager; VT, Colchester

Organization

Established in 2006, Interactive Government Holdings, Inc. (IGH) is a leading professional services and technology provider to the Federal Government. Our mission is to serve uniformed service members globally and their support systems locally. We utilize strategy, data science, and technology to make the programs we execute more efficient for the people our programs serve. IGH has a national and international program staff and a corporate headquarters located in Springfield, Virginia.

We are proud of our ability to shape tomorrow while ensuring all active‑duty personnel and reservists can carry out their critical missions and tasks today.

VT WFW Digital Marketing Manager

Interactive Government Holdings (IGH) is seeking a qualified, trained, and capable individual to serve as the Digital Marketing Manager for the Vermont Work for Warriors (WFW) program. The WFW program identifies Vermont National Guard members, Veterans, Reservists, Service Members, and families eligible for support, provides information on available benefits, and connects them with sources of support and services. The contractor will develop and implement programs to identify and outreach to Service Members and their families, inform and educate them on available programs at the national, state, and local levels, and develop information on improving program effectiveness and offerings.

Special emphasis is placed on employment outreach to Service Members of all components, providing employment assistance, education benefits, retention incentives, transition services, and career support, including resume writing assistance, social networking, and interview coaching.

• Develop and provide informational briefings to designated VTNG Military commanders to increase their knowledge and understanding of employment services and the benefits of the Work for Warriors Program with partnered employers.
• Conduct briefs, presentations, and employment briefings to stakeholders, community resource providers and Vermont National Guard soldiers and leadership on the Work for Warriors Program and the services it provides.
• Maintain strict confidentiality of all information related to Veterans.
• Comply with Health Insurance Portability and Accountability Act (HIPAA) Privacy Regulations to ensure confidentiality and maintain the right to privacy.

• Develop awareness of SFPD’s existing social media strategy:
  Familiarize themselves with SFPD programs and services and media communication strategies to support employment opportunities for our Guardsmen, Reservists, Veterans and families.
• Support across traditional media platforms such as newspaper, radio, and television.
• Manage OSFPD website and social media pages on a variety of platforms.
• Coordinate OSFPD outreach events for service members, veterans, and their families.
• Update OSFPD newsletters, video programming, and podcasts.

• Create flyers and marketing collateral to extend reach of Work for Warriors to VTNG members, Veterans, Reservists and families.
• Identify and outreach to Vermont employers on benefits of PRIME.
• Collaborate with Recruiting and Retention Battalion on improving online content, outreach and advocacy efforts.

• Produce high-quality multimedia content to be utilized across multiple digital platforms and communication strategies to enhance clients’ job search skills.
• Create personalized video resumes, digital online e-portfolios, professional social media profiles, resume and Cover Letter development, improve digital literacy skills, and showcase relevant skills and experience in a digital format.

• Collect and analyze data and metrics relating to reach and effectiveness of SFPD media strategies.
• Create reports to measure number of job placements, client and hiring manager satisfaction, and compare current performance against past data.
• Data mine and analyze followers, engagements and shares from all Family Programs’…