Demand Generation Manager

Overview

The Company

Every day, NuHarbor Security improves the cybersecurity of our clients by making it stronger and easier to understand. Our comprehensive suite of security services, from strategic advising to 24-hour monitoring and management, provide an organizational view of security that is focused on results and recommendations that are valuable for both business and technical leaders. We are growing quickly because our clients, and the general market, are looking for these outcomes and for the data it gives them to explain, promote, and justify their security investment and mission.

The Demand Generation Manager at NuHarbor is responsible for strategizing, implementing, and optimizing marketing initiatives in key areas such as Paid Media, SEO, Marketing Automation, Website Optimization, and Measurement & Optimization. This role plays a crucial part in driving pipeline/revenue growth, focusing on various aspects of demand generation and ensuring that the company reaches its inbound revenue potential.

• Live by the NuHarbor Values:
  Help Clients Win, Always Improve, Protect the House
• Develop and execute paid media campaigns to increase new leads, MQLs, SQLs, deals created, pipeline, closed won deals, and closed won revenue
• Create and implement SEO strategies to enhance NuHarbor's search engine rankings, organic traffic and closed won revenue driven from organic search
• Establish marketing automation processes, including lead nurture campaigns, to improve micro-conversion rates from lead to MQL and reduce time spent in each stage of the Buyer Journey
• Lead qualitative (heatmaps, live user testing) and quantitative (A/B testing) initiatives to optimize website performance and increase conversion rates from visits to leads and MQLs
• Bring marketing reporting to the next level by constructing a reporting framework to drive accountability and data-driven decision-making based on pipeline/revenue
• Collaborate with cross-functional teams (especially Sales), external agencies, and other stakeholders to achieve demand generation pipeline and closed won revenue objectives
• Stay up to date with industry trends, market dynamics and competitor activities to identify new opportunities for potential growth

Your foundation. The requirements for this role:

• Bachelor's Degree in Business, Marketing, or related degree
• In lieu of a degree, we are open to proven success and a minimum of four (4) years' of relevant experience
• 5 years of progressive experience in a B2B demand generation role where MQLs, pipeline and closed won revenue were the KPIs
• Experience in collaborating with Sales, other Teams in the organization as well as managed outside contractors/agencies to achieve demand generation goals
• Analytical thinker who is also able to communicate effectively about the business impact (pipeline, closed won revenue) of their demand generation activities
• Ability to construct an inbound revenue reporting model that is transparent, scalable, mindful of attribution, and can be effectively utilized by everyone on the team (self-serve ethos – not hub and spoke)
• Strong experience with paid search platforms (Google Ads and Bing Ads) and experience with paid social (especially Linked In Ads)
• Solid experience with SEO management platforms, such as SEMrush or MOZ
• Demonstrated experience with Google Analytics and Google Tag Manager (GTM)
• Proficient with CRM software
• Must be authorized to work in the United States.

• The engagement and support of company leadership who recognize the challenge of marketing a complex cybersecurity service in a chaotic market.
• An organization that recognizes and rewards employee commitment and contribution to our customers' satisfaction and success
• Growth in your career and capabilities as you help to chart a path to improving customer interactivity and service adoption
• A collaborative and driven working environment in a rapidly growing company and market
• A fun and social working environment where you are encouraged to be your true self

Location:

This role is open to remote or in-person/hybrid location.

Base Salary for this role is targeted…