Sales Associate – Fishing & Marine Specialist

Sales Associate – Fishing & Marine Specialist

The Aubuchon Company is a 4th generation family company with 100+ retail locations that believes we don't need to choose between being a "mom and pop" and a modern-day competitor. Our success is a direct reflection of the diverse, fun and ambitious team members who deliver "The Aubuchon Difference" every day as a true market differentiator. We are a high-performing, family company looking to expand our team with people who have passion for the work we do and the humility to learn and grow with us.

Are you passionate about fishing, boating, and helping customers find the right products for their outdoor needs? We are looking for a full-time Sales Associate – Fishing & Marine Specialist to join our Colchester team. This role is key to delivering the Aubuchon Difference by providing knowledgeable service, building strong customer relationships, and helping grow one of the store's most important departments.

The Fishing and Marine category is a significant part of this location's business and store footprint, with strong opportunity for continued growth through the right customer service, product knowledge, merchandising, and inventory support.

The ideal candidate will have hands-on knowledge of fishing, marine products, and outdoor recreation, along with a strong customer-first mindset and the ability to support day-to-day store operations.

• Provide world-class customer service, ensuring customers feel valued throughout their shopping experience.
• Actively greet customers, understand their needs, and confidently guide them to the right fishing, marine, hardware, and home improvement solutions.
• Serve as a knowledgeable resource for fishing and marine products, including rods, reels, tackle, bait, boating supplies, marine hardware, safety equipment, seasonal products, and related categories.
• Recommend products and complementary items to help customers complete their projects or prepare for fishing, boating, and outdoor activities.
• Assist with inventory management for the Fishing and Marine department, including monitoring stock levels, identifying product needs, communicating replenishment opportunities, and supporting seasonal transitions.
• Help maintain an organized, clean, well-stocked, and easy-to-shop Fishing and Marine department.
• Partner with store leadership to identify sales opportunities, customer trends, product gaps, and ways to grow the department.
• Develop expertise in assigned departments and related categories to assist customers with specific projects and product questions.
• Promote the loyalty program, in-store events, and monthly promotions.
• Encourage customers to share feedback through Google reviews or other company-approved platforms.
• Accurately process sales and returns using the POS system.
• Maintain a clean, organized, and safe workspace, including aisles, shelves, displays, and cashier stations.
• Fulfill online orders promptly and accurately for in-store and curbside pickup.
• Perform hands-on services, including filling propane, key cutting, glass cutting, screen repair, and cutting chain, wire, and rope.
• Operate forklifts and powered material handling equipment safely for stocking and inventory movement.
• Address technical and product-related inquiries, escalating complex questions as needed.
• Assemble products for in-store displays and customer orders.
• Complete required safety training and certifications, including forklift operation.
• Report hazards or unsafe conditions immediately to the Leader on Duty.
• Follow all company policies, safety regulations, and Aubuchon's Core Values.

Key Holder Responsibilities

• Open and close the store, ensuring all security and safety procedures are followed.
• Serve as Leader on Duty (LOD), overseeing daily store operations in the absence of store leadership.
• Manage daily key tasks, ensuring timely follow-ups and updates within Asana.

Work Experience

• High school diploma or equivalent preferred.
• Must be at least 18 years old.
• Strong knowledge of fishing and/or marine products preferred.
• Leadership or key-holder experience preferred.
• Willing to obtain forklift and propane certification within 90 days of hire (training provided).
• Strong…