Performance Marketing Manager

Position: Growth-Performance Marketing Manager
## Growth-Performance Marketing Manager Apply locations:
US, MI, Coldwatertime type:
Full time posted on:
Posted Todayjob requisition :
JR112443#
** What We Do
*** FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network.

Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.*# #
** Why you should join us
** Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!
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* Position Summary:

** Fox is looking for a strategic and results-oriented Marketing Manager with expertise in scaling multi-brand paid media programs across Meta, Google, Amazon Ads, and emerging acquisition channels. This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix optimization, and data-driven decision-making.  
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* Position Responsibilities:

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* * Paid media strategy and execution across Meta, Google, Amazon Ads, and emerging channels for all six brands
* Marketing Efficiency Ratio (MER) discipline — Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level
* Budget allocation, pacing, and channel mix decisions across dealer-direct and DTC funnels
* Attribution, measurement, and incrementality testing in partnership with marketing operations and IT
* Performance analytics and ad reporting cadence — weekly, monthly, and quarterly business reviews with leadership
* Creative briefing and feedback loops with brand managers, video production, and the Digital Experience Manager
* Affiliate and creator partnership program development as a stretch responsibility  
** Specific Knowledge, Skills or Abilities

Required:

*** General working knowledge of DSP, programmatic, and audience targeting
* Technical integration understanding (pixels, APIs, server-side tracking, feeds)
* MER and BE-MER frameworks (channel efficiency, portfolio reporting)
* Campaign structure and scaling for mid-cap to large organizations
* Meta Ads, Google Ads, Amazon Advertising (Sponsored Products, Brands, DSP)
* GA4, attribution, and conversion tracking (Google Tag Manager)
* A/B and multivariate (MVT) testing
* Markdown and ad metadata (titles, descriptions, structured data, schema)
* Excel modeling and BI tools (Looker, Tableau, or Power BI)
* Product feed management (Google Merchant Center, Amazon)
* Affiliate platforms (Impact, Refersion, or similar)
* Creative evaluation and variant briefing for performance
* Coordination with brand and Digital Experience Manager, with message-match across ad and site experience  
** Position

Qualifications:

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* Education:

** Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).  
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* Experience:

** 5-7 years of experience in performance marketing, paid media, or growth marketing, with a proven track record managing multi-channel budgets across multiple brands or business models.

** Work Environment and

Physical Requirements:

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* *** Disclaimer**:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the…