Performance Marketing Manager

Position: Growth-Performance Marketing Manager
What We DoFOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network.

Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Why you should join usNot only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary:

Fox is looking for a strategic and results-oriented Marketing Manager with expertise in scaling multi-brand paid media programs across Meta, Google, Amazon Ads, and emerging acquisition channels. This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix optimization, and data-driven decision-making.

Position Responsibilities:

Paid media strategy and execution across Meta, Google, Amazon Ads, and emerging channels for all six brands

Marketing Efficiency Ratio (MER) discipline — Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level

Budget allocation, pacing, and channel mix decisions across dealer-direct and DTC funnels

Attribution, measurement, and incrementality testing in partnership with marketing operations and IT Performance analytics and ad reporting cadence — weekly, monthly, and quarterly business reviews with leadership

Creative briefing and feedback loops with brand managers, video production, and the Digital Experience Manager Affiliate and creator partnership program development as a stretch responsibility

Specific Knowledge, Skills or Abilities

Required:

General working knowledge of DSP, programmatic, and audience targeting

Technical integration understanding (pixels, APIs, server-side tracking, feeds)
MER and BE-MER frameworks (channel efficiency, portfolio reporting)
Campaign structure and scaling for mid-cap to large organizations

Meta Ads, Google Ads, Amazon Advertising (Sponsored Products, Brands, DSP)
GA4, attribution, and conversion tracking (Google Tag Manager)
A/B and multivariate (MVT) testing

Markdown and ad metadata (titles, descriptions, structured data, schema)
Excel modeling and BI tools (Looker, Tableau, or Power BI)
Product feed management (Google Merchant Center, Amazon)
Affiliate platforms (Impact, Refersion, or similar)
Creative evaluation and variant briefing for performance

Coordination with brand and Digital Experience Manager, with message-match across ad and site experience

Position

Qualifications:

Education:

Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).

Experience:

5-7 years of experience in performance marketing, paid media, or growth marketing, with a proven track record managing multi-channel budgets across multiple brands or business models.

Work Environment and

Physical Requirements:

Disclaimer :
This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the job’s essential functions.

Note:

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race,…