Director, Playfly Max (University of Maryland

DIRECTOR, PLAYFLY MAX (UNIVERSITY OF MARYLAND)

College Park, MD

On-site

Playfly Sports is looking for a lead for our Playfly Max team in College Park, MD. The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the staff and University of Maryland Athletics, University of Maryland Athletics partners, collectives, and the Maryland Sports Properties staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support Maryland NIL and incremental revenues for the athletic department.

• Partner with athletic department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Maryland.
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
• Identify potential sponsors networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Maryland Sports Properties leadership and Maryland Athletics and collective executives to create sales inventory, revenue projections and overall revenue strategy for University of Maryland project assets
• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts with NIL sponsors
• Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for partners
• Represent Playfly Max, the University of Maryland, and Playfly Sports Properties in a professional manner
• Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

• Bachelor’s degree required
• 5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Ability to develop and manage individual project P&L’s to a desired positive net outcome
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with University of Maryland Athletics, collectives, school foundations and others

• Must be available for game days and evening athletic events and other special events
• Must be available to travel as needed for client presentations
• Must be able to work nights and weekends around sporting and other special events

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The base pay range for this role is: $108,000 — $115,000 USD

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based…