Digital Content Specialist II

Job Title

Digital Content Specialist II

Agency

Texas A&M University

Department

College of Performance, Visualization & Fine Arts

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

We are seeking a Digital Content Specialist II who will support the college’s communications and marketing initiatives with a strong emphasis on digital engagement. A central responsibility is the development and writing of social media content that effectively communicates the college’s impact. This includes coverage of events and performances, recognition of student achievements, and acknowledgment of faculty accomplishments. You will also manage and curate accompanying visual assets to ensure consistency and quality across platforms.

Additionally, you will contribute to the maintenance of the college’s website by updating pages, posting new material, and ensuring information remains current and accurate. Your work will extend to managing content on university calendars and digital screens, helping ensure that key messages reach internal and external audiences in a timely and professional manner.

If you bring strong writing skills, attention to detail, and a commitment to elevating the college’s digital presence, we encourage you to apply!

• Social media content creation - Writes content specifically for social media using AP (Associated Press) style. Covers some events and performances by attending and writing recaps targeted to social media audiences. Includes some occasional photography. Works with internal content creators — including a photographer/videographer, writer and graphic designer — to execute content targeted to different social channels and manages the visuals for that content.
  
  Posts social content to all platforms after an editing process. Uses analytics regularly to help develop social media strategy. Monitors, listens and responds to online conversations. Helps to develop and expand existing online communities. Generates ideas for communications strategies.

• Web maintenance and management - Assists the director with regular maintenance of the website, including posting stories, photos and videos, updating existing pages and creating new ones for new initiatives. Uses analytics regularly to help define efficiency and impact.

• Online calendars and digital screens - Contributes to the college’s event coverage by compiling listings for a weekly newsletter and managing event listings for multiple online calendars, both internal and external. Manages the use of fliers for digital screens in the college’s buildings and in other sites on campus.

• Other writing - Contributes to content creation including occasional stories, web and print pieces, recruitment material and marketing/communications collateral. Promotes and covers events and performances.

Salary: Compensation will be commensurate to the selected hire’s experience.

Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Other Requirements and Factors:

• Work outside of standard work hours, including covering events on some evenings and weekends to complete assigned duties.
• Travel may be required.

Required Education and Experience

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of professional experience — post-college — in social media content writing and management.

Preferred Qualifications:

• Two to five years of professional experience such as marketing and communications, journalism and digital marketing.
• Two to five years of professional writing experience.
• Two to five years of proven management of social media platforms.
• Two to five years of managing visual content such as graphics, photo or video.
• Previous experience in website maintenance/management.
• Previous experience in content strategy.
• Previous experience working with the arts.
• Previous experience working within a brand environment while displaying creativity and visual communication principles.

Knowledge, Skills, and Abilities:

• Excellent oral…