Marketing Manager, Digital & Demand Generation

Job Title:

Marketing Manager, Digital & Demand Generation

Job Code:

Job Family:

Revenue

Revision Date:

9/15/2026

Civic Eye, headquartered in Charlotte, North Carolina, delivers cloud-based software for law enforcement, prosecutors, and courts, improving workflows and community outcomes. We are seeking a hands‑on Marketing Manager to own Civic Eye's brand, build our digital presence, and bring discipline to how we identify, capture, and track new agency relationships.

You will be Civic Eye's dedicated marketer, reporting to the VP of Sales & Marketing and working alongside two Account Executives, a Solutions Engineer, and a Proposal Manager. You will own our brand standards and the collateral library the revenue team sells with, from one‑pagers and case studies to white papers and the reusable material behind our proposal responses. You will lead a full revamp of our website, search, and social channels.

You will take ownership of our Hub Spot instance as the system administrator, keeping workflows, configuration, and reporting accurate and current. And you will manage the planning, budget, and logistics behind our conference program, which is run remotely rather than on‑site.

This is a rare opportunity to define a marketing function from the ground up. You will set the strategy, choose the channels, build the reporting, and own the results, with direct access to sales leadership and a short path from idea to execution. Success looks like a refreshed website and search presence that produce measurable inbound interest, active and credible social channels reaching a public‑sector audience, a collateral library the sales team actually uses, a Hub Spot instance we trust, and a conference program evaluated on returns.

Responsibilities are listed in order of priority and approximate share of the role.

• Serve as the business owner and day‑to‑day administrator of Civic Eye's Hub Spot instance, including properties, record structure, workflows, and reporting.
• Build, maintain, and troubleshoot Hub Spot workflows, automations, and routing logic so the system runs reliably without manual intervention.
• Maintain the accuracy and currency of system configuration, including properties, picklists, pipelines, lifecycle stages, and the competitor list, so that the options available to the team reflect the market we actually sell into.
• Own record‑level data hygiene at the system layer: deduplication of government agency records, standardized naming and address conventions, bulk imports and cleanup, and remediation of legacy records carried over from prior systems.
• Build and maintain reports and dashboards for the revenue team, and ensure reporting reconciles to the underlying data.
• Document CRM processes and configuration, and support the revenue team as the internal resource on how the system works.
• Own the marketing contribution to net‑new agency account creation, working directly with Account Executives to identify, research, and prioritize target agencies.
• Build and maintain target account lists and segmentation by market (law enforcement, prosecution, courts), state, and agency size.
• Establish and report funnel baselines, trends, and campaign performance to the VP of Sales & Marketing on a defined cadence.

• Own the Civic Eye website on Word Press: content updates, page structure, forms, conversion paths, and user experience.
• Own our organic search presence, including keyword strategy, on‑page optimization, technical SEO basics, and Google Business Profile management.
• Rebuild and run Civic Eye's social presence, with Linked In as the primary channel and…