Marketing Specialist

Full-Time, Entry-Level | College Station, TX

Mattco is a family-owned, full-service commercial roofing company with over 20 years of industry expertise. Based in College Station, TX, we've built strong brand recognition locally and now we're scaling regionally and nationally. We specialize in commercial roofing solutions across Texas and beyond, delivering high-quality craftsmanship and reliable service. Our reputation is built on reliability, customized solutions, and a commitment to protecting valuable property assets—and we're ready to tell that story to a much bigger audience.

We have strong local brand equity, but our marketing presence hasn't kept pace with our reputation or our growth trajectory. We need someone who can own our marketing end-to-end: build our SEO and content foundation, grow our B2B social media presence across Linked In, Facebook, Instagram, and Tik Tok, create consistent visual assets, optimize our website for conversions, and manage email campaigns that nurture leads through the sales cycle.

If you're an entry-level marketer with hands-on experience in SEO, content strategy, social media, design, and/or marketing campaigns, this is your chance to build something meaningful and grow with a company that's scaling.

• Own our blog strategy and write content that attracts and engages our target audience
• Write social media posts, email campaigns, web copy, and marketing materials that position Mattco as a trusted authority in commercial roofing
• Collaborate with leadership on messaging, positioning, and content calendars—I'll review and approve, but you own the creation

• Execute our SEO strategy: keyword research, on-page optimization, technical SEO, and building search visibility
• Manage location-based and targeted campaigns to reach our audience in key markets
• Track and report on search rankings, organic traffic, and conversion metrics monthly

• Manage our B2B social platforms (Linked In, Facebook, Instagram, Tik Tok) with a strategic content calendar
• Create original content that showcases completed projects, case studies, company culture, and industry insights
• Coordinate and manage our online review campaign—monitor reviews, respond to feedback, and drive positive customer testimonials
• Engage authentically with our audience: answer questions, build relationships, and position Mattco as an industry authority
• Develop and execute email marketing campaigns that nurture leads through the sales cycle
• Build email templates, segment lists, and create sequences that drive engagement
• Manage  integration and track email performance metrics

• Design and produce marketing materials: social graphics, email templates, web assets, presentation decks, and proposal materials
• Maintain visual brand consistency across all digital and print touchpoints
• Edit and optimize photo and video assets from job sites—make our completed projects shine

• Implement updates and improvements to our website—optimize for user experience, conversions, and search visibility
• Create high-converting landing pages for specific campaigns
• Test and iterate: A/B test headlines, calls-to-action, and layouts to maximize lead generation

• Track and report on all marketing metrics: traffic sources, conversion rates, social engagement, lead quality, email performance
• Analyze market trends and competitor strategies to inform our positioning
• Collaborate with sales to ensure marketing efforts align with pipeline goals and customer insights

• Hands-on experience in at least two of these areas: SEO, content writing, digital marketing (SEO, display, email), social media management, or graphic design
• Portfolio or examples of your work—show us what you've actually built, written, or optimized
• Proficiency with design tools (Adobe Creative Suite, Canva, Figma, or similar)
• Comfort with analytics tools (Google Analytics, social platform insights)
• Strong writing skills—you write clear, compelling copy for multiple channels
• Detail-oriented and…