Communications Specialist III

Job Title Communications Specialist III Agency Texas A&M Engineering Department Engineering Communications Group Proposed Minimum Salary $5,166.67 monthly Job Location College Station, Texas Job Type Staff

Why work for Texas A&M Engineering? Engineering has been part of Texas A&M University since its opening in 1876 as the Agricultural and Mechanical College of Texas. Today, the College of Engineering is the largest college on the College Station campus with more than 25,000 engineering students enrolled in 15 departments. Its mission is to serve Texas, the nation and the global community by providing engineering graduates who are well-founded in engineering fundamentals, instilled with the highest standards of professional and ethical behavior, and prepared to meet the complex technical challenges of society.

As the research arm of Engineering, the Texas A&M Engineering Experiment Station (TEES) is a state agency within the Texas A&M University System with a mission to improve lives through basic and applied engineering research, workforce development and technology transition. Our collaborations with industry, academia and government provide cutting-edge solutions to global technical challenges. We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of Respect, Excellence, Leadership, Loyalty, Integrity, and Service, by offering competitive salaries, an array of benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Paid Media Strategist leads the college's paid media strategy and execution across digital advertising channels to support enrollment, reputation, engagement and other strategic marketing objectives. This position develops integrated paid media plans, manages advertising investments, oversees campaign execution and optimization, and uses performance data to continually improve audience reach, engagement and conversion. The position serves as the college's subject‑matter expert for paid media and partners closely with the Associate Director of Marketing Strategy and Visibility, Marketing Campaigns Manager, Marketing Analytics and central Engineering Communications teams to translate marketing objectives into effective, measurable paid media strategies.

• Paid Media Strategy & Planning — 30% Develop and execute paid media strategies aligned with college marketing and campaign objectives. Translate campaign goals, audiences and messaging into channel and media strategies. Recommend appropriate platforms, audiences, placements, budgets, and flighting based on campaign objectives. Develop media plans and budget recommendations for recruitment, reputation, awareness, and other priority campaigns. Identify opportunities to expand or refine paid media capabilities as platforms and audience behaviors evolve.
  
  Serve as the Texas A&M Engineering's primary subject‑matter expert and strategic advisor on paid media.
• Campaign Management & Optimization — 30% Manage paid campaigns across platforms such as Google Ads, Meta and Linked In, as appropriate. Build, launch, monitor and optimize campaigns throughout their lifecycle. Manage audience targeting, retargeting, bidding, budgets, placements, and creative rotation. Conduct ongoing testing of audiences, messaging, creative, placements, and campaign strategies. Identify performance issues and proactively recommend adjustments. Ensure campaigns are implemented accurately and consistently with institutional brand and marketing standards.
  
  Manage relationships with advertising platforms and…