Vyndamax Senior Marketing Manager

• United States - Pennsylvania - Collegeville
• United States - New York - New York City

We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.

To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.

Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.

VYNDAMAX® (tafamidis) is the first FDA‑approved therapy proven to reduce cardiovascular‑related mortality and hospitalizations in patients with transthyretin amyloid cardiomyopathy (ATTR‑CM), a progressive, life‑threatening, and often under diagnosed disease. Pfizer is committed to advancing the ATTR‑CM space by elevating disease awareness, improving diagnostic pathways, and ensuring patients receive appropriate and timely treatment. Even as the market has evolved with the entry of two new competitors, VYNDAMAX continues to be the preferred first‑line therapy, maintaining strong leadership.

The VYNDAMAX team is proactively adapting to an increasingly dynamic and competitive landscape, executing strategic, insight‑driven branded messaging to protect the existing base while fueling category growth.

The Vyndamax Marketing Senior Manager will lead strategic, insight‑driven initiatives that elevate the patient‑journey experience across digital, social, and in‑office channels. This role will guide consumer social and competitive strategy, steward the branded social roadmap, and oversee the development and execution of cross‑channel programs. Leveraging consumer insights and performance analytics, the Senior Manager will refine engagement strategies, messaging, creative, and investment priorities.

Success requires strong collaboration with brand partners and the CMO organization to deliver breakthrough, integrated execution.

• Strategic Leadership:
  Shape and advance the consumer social, competitive, and audience‑driven creative strategy to strengthen brand presence and engagement.

• Channel Ownership:
  Own the branded social strategy, engagement roadmap, and tactical execution in partnership with the CMO Social Team.

• Program Ownership:
  Lead the development and implementation of branded digital, social, in‑office, and point‑of‑care programs, ensuring innovative, high‑quality execution.

• Insights, Analytics & Optimization:
  Generate actionable consumer insights to guide data‑driven decisions and continuously refine engagement strategies, creative, messaging, and investment priorities.

• Cross‑Functional
  
  Collaboration:
  
  Partner closely with patient activation partners, the Brand team, and CMO organization to elevate capabilities, deliver breakthrough creative, and integrated execution.

• Compliance & Governance:
  Partner with Compliance, Medical, and Legal teams to ensure all content and programs meet Orange Guide and regulatory standards.

• Culture & Leadership:
  Champion Pfizer’s core values—Excellence, Equity, Courage, and Joy—while contributing to a collaborative, inclusive, and high‑performing team culture.

• Bachelor's degree required
• 6+ years of experience in pharmaceutical, managed care, communications, or strategic consulting roles
• Marketing experience required; consumer marketing experience preferred
• Demonstrated strategic thinking and ability to navigate a complex, rapidly evolving environment
• Proven success operating in a fast‑paced, high‑energy setting while managing multiple priorities
• Strong business acumen and exceptional verbal and written communication skills tailored to diverse audiences
• Advanced project‑management skills, with the ability to drive execution and navigate internal processes
• Demonstrated ability to translate customer insights into impactful strategies and measurable in‑market results
• Strong collaboration and alignment‑building skills, including effective listening, stakeholder engagement, and clear communication of scientific and commercial strategies to senior leadership
• Candidate demonstrates a…