Social Media Manager

Key Responsibilities

• Map out and execute the North America social media strategy in alignment with global social vision, standards, and priorities.
• Drive audience growth, engagement and performance across all priority social platforms, with a strong emphasis on Tik Tok, Instagram, You Tube, and short-form video.
• Partner closely with the Sr. Director, Global Social Media to translate global content and influencer strategy into market-relevant execution.
• Develop and execute integrated social media campaigns supporting commercial goals, product launches, and brand storytelling.
• Assist Sr. Director, Global Social Media in developing the influencer and creator community for North America, including identification, briefing, content development, execution and performance evaluation.
• Serve as the primary social media partner to cross-functional teams (sales, marketing, creative, regulatory, legal), ensuring alignment and on-time execution.
• Oversee content planning, asset development, publishing and optimization across platforms with social content creation as needed.
• Lead community management strategy, including engagement, escalation, and moderation best practices.
• Analyze performance, synthesize insights, and deliver concise reports and actionable recommendations to optimize content, channel strategy and influencer activations.
• Stay ahead of platform trends, emerging formats and cultural moments to drive innovation and relevance.

• Are a strategic, self-directed marketer with a strong eye for content who can operate with autonomy while aligning to global direction.
• Can flex seamlessly between strategy, creation, execution, and optimization.
• Bring strong creative instincts paired with analytical rigor and performance accountability.
• Thrive in cross-functional, matrixed environments and can influence without direct authority.
• Have a passion for health, wellness, and purpose-driven brands.
• Understand how to balance brand-building, community engagement, and distributor/B2B support.

• 4-6+ years of experience in social media, digital marketing, or brand marketing.
• 4+ years of hands-on experience owning and managing social media channels for a brand or organization.
• Proven experience developing content strategies and executing campaigns that drive measurable results, particularly on Instagram and Tik Tok.
• Proven experience shooting and creating social-native content (you can provide links to content you have createdalong with writing samples)
• Experience building and managing influencer/creator partnerships and content programs.
• Strong working knowledge of social platforms, publishing tools, analytics, and performance reporting.
• Experience collaborating with creative teams and managing content workflows end-to‑end.
• Excellent written, verbal and presentation skills; comfortable communicating with senior stakeholders.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.