Regional Sales Manager - K12 Foodservice
Listed on 2026-07-01
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Sales
Business Development, Sales Manager
Responsibilities
K12 Advisor (Expert) Role with Red Gold Food service Regional Sales Managers (FS RSMs)
- Primary Contact for K12 FS Broker Specialists for assigned states ("backup" contact for other states)
- Work very closely with FS RSMs to develop, execute, and measure K12 market plans & objectives and provide ongoing communication with FS RSMs & FS Broker K12 Specialists
Account Management:
Cultivating Existing Customers / New Customers / Relationship Building
- Sales Goals:
New Items at Existing Accounts;
Growth of Current Items;
New Accounts/ New Items - Direct Ship Accounts within assigned territory to insure Order Accuracy/ Pricing/ Etc.
- Operators / School Districts:
Cultivate relationships with Top 100+ Districts in Region and/or Top 5 School Districts in Markets with limited Top 100+ Districts
Contract Negotiations/ Bids & RFPs for Commodity & Commercial K12 Accounts
- Works closely with Red Gold HQ bid support team
Commodity Processing Program Management of Assigned Customers / Region / States
- Commodity Processing Management (Broker Market Level / District Level / State DA)
Business Building Activities >
Participates & Initiates & Manages Spending Analysis
- K12 Food Show Participation
- National / State / Local / Out of Territory - some weekends mandatory - K12 Broker & Customer Training / Workshops
- Local / Regional / State SNA & K12 Organizations - leadership roles / workshops / participation
Internal Account & Market Management / Spending / Bids/ Pricing Changes/ Time Mgmt./ Travel
Education/ K12 Segment Specific Knowledge / Customized Menu Solution Selling to Key Programs
- Demonstrates a working knowledge of the USDA Child Nutrition Programs (NSLP, SBP, SFSP, CACFP, FFVP, etc.) and how our products fit the programs
- SNS Certification preferred; option to work towards certification within 2 years of hire date
- 4 year college degree (Bachelor's) - Marketing / Management / Nutrition / Liberal Arts
- 3
-5 years in food service sales or a food service related position - 2- 4 years of K12 /Education sales or operations experience preferred
- SNS Credentials preferred; however, exam can be taken within 24 months of employment
- MBA or Master's Degree optional
- FS Broker management experience beneficial & preferred
- Interpersonal Skills related to effective relationship building (customer references )
- Highly Effective written communication skills
- Training Strengths / Strong Presentation Skills
- Computer Proficiency
- Microsoft Office Software / Good proficiency in Excel & PowerPoint & Word - Other Computer Programs - AFS/Trade Pro / Other Data Tracking Software Applications
- Key Attributes:
Striving / Order / Influence / Intuitive / Proactive / Confident / Articulate - Detail oriented - bids and contracts
- Professional - attire & manner
- Ability to delegate to non-subordinates / influence broker partners
- Ability to follow delegated directions and protocol.
- Good listening skills / Good follow-up skills
- Willingness to learn new approaches and ability to execute Red Gold K12 Marketing strategy
- Ability to work in a team environment and be a team player when needed
Direct:
None
Indirect:
None
- Able to travel via car or airplane
- Able to carry and set up displays for food shows
- Able and willing to work weekends
- To perform this job successfully, the physical demands listed are representative of those that must be met by an employee
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
While performing the duties of this job:
- The employee must be able to remain in a stationary position 50% of the time whether that be sitting or standing
- The employee must be able to use fingers to constantly operate a computer or other type of office equipment
- The employee in this position must be able to regularly walk
- The employees must be able to use hands to handle and feel
- The employee must be able to reach with both hands and arms
- The employee must be able to visually detect, perceive, or recognize in near and far distances
- The employee must be able to converse or convey with other individuals
- The employee may occasionally be required to crouch
- The employee may occasionally lift/carry items as heavy as 25 pounds
- Ethics/ Integrity/ Trust
- Attitude and Commitment
- Diversity
- Customer Service
- Company Engagement
- Quality
- Cost Consciousness
- Attention to Detail
- Oral/ Written Communication
- Problem Solving
- Teamwork
- Initiative
- Responsible for monitoring, record keeping and taking appropriate actions for specific Food Safety Plan and Food Quality Plan and pre requisite program requirements
- Responsible to report food safety and quality issues to management
Enthusiastic
- Shows intense and eager enjoyment and interest
Detail Oriented
- Capable of carrying out a given task with all details necessary to get the task done well
Self-Starter
- Inspired to perform without outside help
Bachelors (required)
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