Digital Media Supervisor

• Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance
• Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule
• Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations
• Own activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels
• Oversee campaign setup, trafficking, QA, launch, creative implementation, budget pacing, reconciliation, and financial stewardship
• Guide optimization strategies across audience targeting, bidding, creative rotation, budget allocation, and channel mix
• Review performance trends, monitor campaign health, identify issues, and lead optimization discussions
• Oversee conversion tracking implementation and validation, including Google Tag Manager and event tracking
• Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools
• Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks
• Recommend marketing technology improvements to enhance campaign measurement and performance
• Improve activation workflows, QA processes, documentation, and operational efficiency
• Evaluate platform updates, beta opportunities, automation tools, AI-enabled workflows, and emerging technologies
• Streamline campaign handoffs between Planning, Creative, Analytics, and Activation teams
• Partner with Media Planning, Account Services, Creative, Analytics, and Strategy teams
• Support business development efforts with activation expertise during new business opportunities and client presentations
• Mentor team members, support career growth and succession planning, and represent the department through partnerships and industry engagement
• Contribute to documentation, training materials, process development, and agency initiatives

• 7+ years of hands-on experience executing digital media campaigns within an agency environment
• 2+ years of people management or team leadership experience
• Deep expertise across paid search, paid social, and programmatic advertising platforms
• Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360)
• Experience managing campaign budgets, pacing, and financial reconciliation
• Demonstrated success leading campaign optimization strategies focused on measurable business outcomes
• Experience implementing and validating conversion tracking using Google Tag Manager
• Strong understanding of GA4, attribution models, and digital measurement methodologies
• Excellent organizational, project management, and communication skills
• Experience leading digital QA processes and implementing operational best practices
• Ability to manage multiple campaigns and competing priorities simultaneously
• Preferred experience with Google Ads, Microsoft Ads, Meta Ads Manager, Linked In Campaign Manager, Tik Tok Ads Manager, Campaign Manager 360, Google Tag Manager, GA4, Basis Technologies, and The Trade Desk
• Preferred experience with first-party data activation and Customer Data Platforms (CDPs)
• Preferred experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives
• Google Ads, Google Analytics, CM360, or other platform certifications are a plus
• Must meet employment eligibility requirements verified through E-Verify

Demonstrates expertise in leading digital media campaign execution and optimization, with a strong focus on performance measurement and team development. Proficient in managing budgets, campaign trafficking, and utilizing advanced digital marketing tools and methodologies.