Web Designer & SEO Specialist

Design and optimize responsive Word Press experiences while advancing technical SEO, experimentation, and brand consistency.

• Design, build, and maintain responsive landing pages and web content for assigned brand areas in Word Press using best practices for usability, accessibility, and performance
• Use the organization’s shared design system/component library to keep visual and functional consistency across the site
• Implement pages and features that meet performance budgets and Core Web Vitals standards
• Ensure new pages and features are properly instrumented for tracking following the organization’s data-layer standards
  , partnering with web dev/design and data/reporting teams
• Apply established technical SEO and AI-discoverability practices when building or updating content pages; partner with marketing SEO/GEO specialists for content-level needs
• Implement experimentation on department-owned pages using the organization’s testing/personalization platform:
  • A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences
  • Use results to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction
• Set up and manage multi-armed bandit (“king of the hill”) testing when appropriate to increase traffic to better-performing treatments over time
• Ensure each campaign, product page, and conversion path launches with a testing/optimization plan
• Partner with the Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance
• Monitor and report test outcomes and treatment performance for department-owned pages, and feed learnings into future builds
• Participate in the link/page monitoring process and resolve flagged issues within department pages promptly
• Support content and marketing teams with hands-on landing page, campaign page, and product page execution, including video-first content presentation
• Bring department-specific priorities and technical needs into cross-team coordination (sprint planning, RFCs)
• Participate in code/technical reviews to maintain architectural consistency across a matrixed team
• Troubleshoot and resolve day-to-day technical issues on department-owned pages
• Build functional pages and templates from wireframes, mockups, or campaign requirements
  , aligning with brand standards and UX expectations
• Implement and maintain front-end functionality and interactive components using HTML, CSS, Java Script , and related technologies
• Support content personalization, gated content access, and user authentication experiences where applicable
• Conduct QA across cross-browser
  , cross-device
  , and mobile experiences; correct issues directly or coordinate with stakeholders
• Optimize landing pages, articles, and other content for search visibility and discoverability using current SEO/GEO best practices
• Research keywords, search intent, metadata, headings, and schema to improve organic performance
• Monitor search rankings, traffic trends, and content performance for assigned brand areas and recommend technical and content improvements
• Improve speed and reliability through image optimization, performance enhancements, plugin management, and other web maintenance practices
• Publish and format articles, reviews, and digital content in Word Press with clean rendering and alignment to brand/editorial standards
• Build, configure, and maintain web forms and related integrations to support data capture, lead flow, and campaign effectiveness
• Research, test, configure, and maintain plugins/tools/features that improve site functionality, reliability, and conversion performance
• Maintain version control and follow development workflow practices…