Senior Market Research Analyst

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Senior Market Research Analyst position exists to assist the Research & Insights team in developing an empirical understanding of our audiences—their attitudes, behaviors, needs, and interests—to inform strategic decision‑making. This is accomplished through performing primary research (qualitative and quantitative), secondary research, and databased analyses that support various internal ministry clients, as well as larger ministry‑wide strategic objectives. This position will interact closely with other Research team members to ensure research projects meet client/stakeholder objectives and are completed on time, accurately, and with excellence.

As a leadership role within the Research team, the Senior Market Research Analyst position will help coach junior Analysts in the discipline of market research and will have visibility across the ministry.

• Under the authority of the Research & Insights Director, performs the following essential elements of market research: client/stakeholder communication, research design, timeline and budget development, project management, sample design, questionnaire design, questionnaire programming, development of moderator guides and other qualitative research materials, oversight of data collection and data processing, primary data analysis, secondary data analysis, conclusions and recommendations, report preparation, and presentation to clients/stakeholders
• Works collaboratively with fellow Research team members, internal clients/stakeholders, internal partner teams, and external vendors
• Is responsible for project management of all projects assigned, ensuring they are completed on time, within budget, accurately, and with excellence
• Defines/clarifies research objectives with clients/stakeholders. Develops the optimal research plan/methodology to achieve those objectives
• Designs and executes the optimal sampling plan to meet the research objectives (including sample source, respondent criteria, sample size, and quotas)
• Designs the questionnaires, moderator guides, or other research instruments to meet the research objectives. For quantitative surveys, develops and implements a solid codebook (field names, codes, etc.)
• Programs questionnaires and other research instruments into Research team apps
• Ensures quality control during data collection / data processing. Compiles collected data into clean, accurate datasets. Employs data weighting where needed
• Performs descriptive and inferential statistical analyses and data modeling as appropriate to the research objectives. Ensures that all data cleaning, data transformation, and analysis steps are documented and executed through syntax/scripts
• Moderates focus groups (in‑person and online) and conducts in‑depth interviews (IDIs) (in‑person and online) as needed. Moderates market research online communities (MROCs) as needed
• Performs secondary data analysis on market trends related to target audiences
• Produces clear, concise, accurate, and user‑friendly reports of research findings—including executive summaries, key findings, and implications for internal ministry clients and Focus on the Family as a whole
• Presents research findings to clients/stakeholders and their teams, senior management, and other internal audiences as needed
• Reviews work of junior analysts on the Research team to ensure quality and accuracy of Research team output. Helps coach/train/mentor junior analysts
• Evaluates, selects, and manages research vendors
• Consults with and provides guidance to other departments/teams and senior management on research methodology, analysis, and application of results

• Performs other duties as assigned

• Helps supervise & train other Market Research Analysts

• Office environment