Director of Sales

3107 Timberlake Road
Vestavia Hills, AL35243

Lark Springs | Colorado Springs, CO
Salary: $70,000–$75,000 per year + Commission Structure

Are you a relationship-driven sales leader who loves connecting with people, building strong referral partnerships, and helping families find the right senior living community?

Lark Springs is seeking an experienced Director of Sales to lead our sales and marketing efforts in Colorado Springs. This is an excellent opportunity for a motivated professional who thrives in a goal-oriented environment and wants to make a meaningful impact while earning a competitive base salary plus commission.

$70,000–$75,000 annual base salary

Commission structure in addition to base salary

Medical, dental, vision, life insurance, and more

Generous Paid Time Off (PTO)

Holiday Pay programs

Growth and advancement opportunities

Supportive, team-oriented work environment

Lark Springs is a premier senior living community dedicated to creating a welcoming, warm environment for the residents who call our community home.

Our team is passionate about providing an exceptional experience for residents and families. We are looking for a Director of Sales who can share that story with prospective residents, families, referral partners, and the greater Colorado Springs community.

As the Director of Sales
, you will be responsible for driving occupancy, developing relationships, and leading the community's overall sales and marketing strategy.

Key responsibilities include:

Establish sales goals and oversee daily sales activities to achieve and maintain targeted occupancy levels.

Develop and implement the community's annual sales and marketing plan.

Manage the sales pipeline from initial inquiry through tour, follow-up, deposit, and move-in.

Build meaningful relationships with prospective residents and families while helping guide them through the senior living decision-making process.

Conduct engaging community tours and sales presentations.

Develop and maintain strong professional referral relationships throughout the Colorado Springs market.

Lead community outreach efforts to increase awareness, generate referrals, and strengthen Lark Springs' presence in the local market.

Plan and coordinate advertising, newsletters, public relations, events, and other marketing initiatives.

Coordinate the move-in process to provide an exceptional experience for new residents and their families.

Track sales activity, conversion rates, lead sources, occupancy trends, and other key performance indicators.

Develop departmental budgets, forecasts, and staffing plans.

Supervise, coach, and support associates within the Sales department.

Partner closely with the Executive Director and community leadership team.

Perform other duties as assigned.

The ideal candidate will have:

A combination of education and/or experience equivalent to graduation from an accredited college or university, with major coursework in marketing, business, communications, or a related field.

At least three years of progressively responsible experience in sales, marketing, senior living, healthcare, hospitality, or a related field
.

A proven ability to build relationships, generate leads, follow up effectively, and close sales.

Strong communication, presentation, organization, and interpersonal skills.

Ability to work independently, exercise good judgment, and remain accountable for sales goals.

Experience with senior living sales and occupancy development is highly preferred.

Valid driver's license and appropriate automobile liability insurance for business-related travel.