Marketing Analytics Manager

Salary Range

$75, annually

Yes

Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, , IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Full-time Exempt position

Director of Marketing

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley.

From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.

If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

As a Marketing Analytics Manager at Paleovalley, you’ll turn data into clear direction for our marketing and growth teams. Your analysis will help us understand how customers discover, engage with, and return to our brand, and you’ll build the reporting foundations that support smart decision-making across the company. You’ll work closely with marketing, product, paid media, email, and go-to-market partners to surface insights, improve performance, and ensure teams have the information they need when they need it.

This role is a great fit for someone who enjoys building structure, solving analytical puzzles, and shaping how a fast-growing company uses data to move forward. If you like pairing curiosity with technical skill and want your work to directly influence strategy, you’ll feel right at home here.

• Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
• Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
• Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server‑side integrations (Meta CAPI, Tik Tok Events API, Mixpanel server‑side)
• Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
• Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
• Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
• Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
• Translate complex analytical findings into simple, actionable insights for stakeholders across the company

• Retention, repurchase behavior, and subscription analytics
• Acquisition performance and attribution integrity across platforms
• Lifecycle and email analytics in Klaviyo
• Funnel diagnostics and event‑level behavior tracking
• Tracking accuracy through pixels, scripts, and integrations
• Trend identification, anomaly detection, and early issue escalation

• Mixpanel, MySQL, Klaviyo, GA4, Shopify, and ad‑platform data are consistently aligned and reliable
• Leadership and marketing teams have access to clear, real‑time dashboards that support…